توضیحاتی در مورد کتاب :
این کتاب شامل مقالات ارائه شده در دومین انجمن اقتصادی: دیدگاه های آلمانی-ترکیه در مورد فناوری اطلاعات و مدیریت نوآوری در FOM در مونیخ است که توسط دانشگاه علوم کاربردی FOM و دانشگاه آتاتورک ارزروم سازماندهی شده است. حامی کنفرانس پروفسور دکتر یوهانا وانکا، وزیر فدرال آموزش و تحقیقات بود. به مناسبت سال علم آلمان-ترکیه، هر دو کشور چالش های جهانی و اجتماعی را به عنوان موضوع اصلی انتخاب کردند و راهبردهای راه حل و همچنین اجرای آنها را در فناوری ها و نوآوری های جدید بررسی کردند. این مقالات اثرات فناوریها و نوآوریهای جدید را از دیدگاههای مختلف مورد بحث قرار میدهند - از مدیریت فناوری اطلاعات، بانکداری و مالی تا چالشهای ویژه SMEs.
فهرست مطالب :
Front Matter ....Pages I-XVII
Front Matter ....Pages 1-1
R&D in Germany and Turkey – a Comparison (Andreas Kladroba)....Pages 3-19
Knowledge and Innovation Economy: an Evaluation of Turkey (Fehim Bakırcı)....Pages 21-42
Research and Development and High Technology Exports in Selected Countries at Different Development Stages: a Panel Co-integration and Causality Analysis (Yusuf Bayraktutan, Hanife Bıdırdı, Aziz Kutlar)....Pages 43-72
Front Matter ....Pages 73-73
Business and Innovation (Kürşat Timuroğlu, Ersin Karaman, Mustafa Keskinkılıç)....Pages 75-87
Strategic Reorientation Due to Competitors’ Disruptive Innovation (Alexander Schmidt)....Pages 89-108
Public Innovation Management Support in Rural Areas: the ARTIE Case in Germany (Hartmut-Heinrich Meyer, Bastian Paulsen)....Pages 109-121
The Innovative Role of Social Media in Healthcare (İmran Aslan)....Pages 123-142
The Analysis of Factors that Affect Innovation Performance of Logistics Enterprises in Turkey (Osman Demirdöğen, Hamit Erdal, Ahmet İlker Akbaba)....Pages 143-164
Corporate Evaluation as an Instrument of Innovation Management in Turkey (Sven Lauterjung, Alessandra Bugla)....Pages 165-180
An Assessment on Innovative Activity and Performance of Turkish Logistics Sector (Osman Demirdöğen, Hamit Erdal)....Pages 181-197
Determining Performances of Innovation and Exports in Turkey and Selected Countries via Malmquist Index for the Period of 1996–2012 (Aziz Kutlar, Yusuf Bayraktutan, Hanife Bıdırdı)....Pages 199-214
Structure Genesis as a Factor of Success of Interorganisational Innovation Networks (Axel Müller, Silvia Pick Vidal)....Pages 215-227
Knowledge Transfer as Driver for Innovation Culture in Heterogeneous Economic Zones (Winand Dittrich, Matthias Biniok)....Pages 229-246
Front Matter ....Pages 247-247
Driver’s Choice and System Outcomes in Congested Traffic Networks (Siegfried Weinmann, Kay W. Axhausen, Christoph Dobler)....Pages 249-266
Development of an Efficient Europe-wide e-Recruiting System (European Recruiting 2020) (Ricardo Büttner)....Pages 267-274
Cloud-computing in the Insurance Industry (Thomas Christiaans, Stefan Steden)....Pages 275-290
Dynamic Store Procedures in Database (Muhammet Dursun Kaya, Hasan Asil)....Pages 291-301
The Impact of High-Tech Expenditures on Exports in Turkey: 1996–2012 (Aziz Kutlar, Ali Kabasakal)....Pages 303-321
A Fresh Look at an Old Classification Algorithm (Bernd-Jürgen Falkowski)....Pages 323-330
Front Matter ....Pages 331-331
Islamic Banking 101: Turkish Banks in Germany (Andree Elsner, Tobias Kleinert, Helena Strebel-Nelson)....Pages 333-349
Social Impact Bonds as a Financial Innovation – an Evolutionary Economic Approach (Thomas Holtfort)....Pages 351-359
Success Factors of Crowdfunding Projects on the Kickstarter Platform (Jörg Gutsche, Sabrina Sylla)....Pages 361-374
Front Matter ....Pages 375-375
Measuring the Effectiveness and Innovative Capability of Bingöl University and Atatürk University (İmran Aslan, Orhan Çınar)....Pages 377-402
An E-conversion Project in Turkey’s Education System: the FATİH Project (Daha Orhan, Embiya Çelik, Arif Daş)....Pages 403-410
Turkish Aacademics and Students in the Context of Skill Shortages in Germany (Winand Dittrich, Natalina Reuffurth)....Pages 411-425
Front Matter ....Pages 427-427
Risk Controlling in SMEs − a German-Turkish Perspective (Stephan Schöning, Cağla Ersen Cömert)....Pages 429-446
Study of the Obstacles and Motivational Factors of Innovation in SMEs (Osman Demirdöğen, Farid Haddadzadeh Hendou)....Pages 447-459
Front Matter ....Pages 461-461
Emotional Ethnic Marketing (Julia Hermann)....Pages 463-483
Use of Information Communication Technologies in Political Communication and Participation – with Special Reference to Turkey (Hasan Emir Aktaş)....Pages 485-496
Trust Management as an Innovative Factor of Customer Retention: the Negotiation Behavior in Comparison to German and Turkish Business Partners (Volker Eickenberg)....Pages 497-515
توضیحاتی در مورد کتاب به زبان اصلی :
This book includes papers presented at the 2nd Economic forum: German-Turkish perspectives on IT and Innovation Management at the FOM in Munich, organized by the FOM University of Applied Sciences and Atatürk University Erzurum. Patron of the conference was Prof. Dr. Johanna Wanka, Federal Minister for Education and Research. To mark the German-Turkish year of science, both countries picked out global and societal challenges as a central theme and explored solution strategies as well as their implementation in new technologies and innovations. The papers discuss the effects of new technologies and innovations from different perspectives – from IT management, banking and finance to the special challenges of SMEs.