دانلود کتاب Getting Illustration Clients

فهرست مطالب :

Cover
Half-title
Copyright
Title
Dedication
Contents
Introduction
What is illustration and who is this book for?
1. HOW DOES ILLUSTRATION COMMISSIONING WORK?
Who and how? Outlining the commissioning process
In which areas can an illustrator get clients?
Who will commission me? Who do I approach?
Chapter summary
2. WHAT DO CLIENTS WANT?
What kind of work should I be putting in my folio?
Children’s publishing
Publishing: jacket and interior illustration – fiction
Jacket and interior illustration: educational and non-fiction publishing
Graphic novels, comics and independent publishing
Independent massproduced publishing
Editorial – magazines and newspapers
Advertising and design
Screen-based – concept art for games, animation and illustration-led animation
Surface pattern, decorative licences and greetings cards
Chapter summary
3. HOW TO GET YOURSELF SEEN?
How to promote yourself
Finding contacts: how to build a targeted contact list
Allowing clients to find you – your digital brand
Other ways to be seen
Chapter summary
4. BEING YOUR OWN CLIENT
How can authorial practice replace, complement or lead to commissioned work?
Key questions to ask yourself at each stage of developing your own creative enterprise
Market research
Webshops
Online marketplaces
Selling directly to customers
Manufacture
Advertising, marketing and promotion, supply and distribution, and business skills
Self-publishing
Working within an ethical framework
Applying for grants
Chapter summary
5. WHAT DO I NEED TO KNOW ABOUT GETTING THE BRIEF?
What do I need to know when I get a brief?
Getting a contract
Other agreements
Getting an agent
Invoicing and other professional stuff
Chapter summary
6. ILLUSTRATORS ON GETTING CLIENTS
How do otherillustrators get clients?
ACTIVITIES
ACTIVITY 1. Finding a client’s contact details
ACTIVITY 2. Working to a tight brief
ACTIVITY 3. Using social media to find clients
ACTIVITY 4. Costing an item to produce
ACTIVITY 5. Costing out a job
Glossary
Useful links
Index
Acknowledgements