دانلود کتاب Getting to No1 on Google in Simple Steps. Joe Kraynak

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Cover......Page 1
Getting to No.1 on Google......Page 2
Contents at a glance......Page 7
Contents......Page 10
Top 10 Google Tips......Page 16
Tip 1: Create a Google Account......Page 17
Tip 2: Optimise your website using online tools......Page 18
Tip 3: Research keywords for content......Page 20
Tip 4: Use Webmaster Tools for higher ranking......Page 21
Tip 5: Set up Google Alerts......Page 22
Tip 6: Mine SEO data from Google......Page 23
Tip 7: Choose a commenting system for your website......Page 24
Tip 8: Choose the channels for marketing your website......Page 25
Tip 9: Learn to socialise your SEO......Page 26
Tip 10: Establish a real-time Web presence......Page 27
Search engines and your business......Page 28
Understand ranking factors......Page 30
Create a Google Account......Page 32
Assess your own website......Page 33
Understand how search volume affects your business......Page 35
Use Google Webmaster Tools......Page 36
Know what website ranking elements you control......Page 37
Learn how to see Google rankings......Page 38
Understand the factors which affect your website’s ranking......Page 39
Understand website structure and indexing......Page 41
Use social sharing tools......Page 42
Design your site for optimal SEO......Page 43
Use online tools to help your SEO......Page 44
Speed up the indexing of your pages......Page 46
Increase how quickly your website loads......Page 47
Prioritise website uptime......Page 49
Create SEO-friendly images......Page 50
URLs and keywords......Page 52
Understand how a search query works......Page 54
Learn how keywords work......Page 55
Know how to implement keywords on your website......Page 56
Implement keywords in web page titles......Page 57
Check what your competitors are doing......Page 58
Check backlinks to a competitor website......Page 60
Optimise your website using online tools......Page 62
Use metadata for better ranking......Page 64
Incorporate rich snippets......Page 65
Link your website to your Google Plus Account......Page 66
Keywords and content......Page 68
Research keywords for content......Page 70
Group your keywords for better ranking......Page 71
Manage your website navigation......Page 72
Boost your website’s SEO importance......Page 73
Create a website SEO map......Page 74
Use linking strategies for website traffic......Page 75
Create a linking strategy......Page 76
Create snippets which help your website visitors......Page 77
Use long-tail keywords......Page 78
Estimate your website ranking for specific keywords......Page 79
Use keywords naturally......Page 80
Content and SEO......Page 82
Know what is spam content......Page 84
Understand Google’s Panda update......Page 85
Use Webmaster Tools for higher ranking......Page 86
Use Google Analytics to help with content......Page 87
Avoid Google’s spam signature trap......Page 88
Make sure your website content ‘tells a story’......Page 89
Plan your website’s content......Page 90
See your content on the Web......Page 91
Establish a content creation strategy......Page 92
Avoid duplicate content on your website......Page 93
Claim your website content so it cannot be copied......Page 94
Verify you have claimed your website’s content......Page 95
Refresh your website content in the Google Index......Page 96
Socialise your website’s content......Page 97
SEO strategies and your business......Page 98
Create an SEO strategy for your business......Page 100
Automate your SEO strategy......Page 101
Set up Google Alerts......Page 102
Carry out a vanity search......Page 103
Use social media to boost your SEO......Page 104
Link up social media profiles......Page 105
Create content for high-volume traffic......Page 106
Check server response codes......Page 107
Increase conversions on your website......Page 108
Identify seasonal peaks in your web traffic......Page 109
Analysing SEO performance......Page 110
Mine SEO data from Google......Page 112
Use Real-Time Analytics......Page 113
Use visualisation to see where visitors go on your website......Page 114
Understand how visitors find your website......Page 115
Use Webmaster Tools to check your indexing......Page 117
Use online tools to analyse your website......Page 118
Spot poorly performing website pages......Page 119
Use the Google Panda update to boost your website......Page 120
Measure the marketing grade of your website......Page 122
Optimise your website images for better SEO......Page 123
Commenting systems and SEO......Page 126
Learn how user-generated content helps your website......Page 128
Choose a commenting system for your website......Page 130
Choose an alternative commenting system......Page 131
Use commenting to help your SEO......Page 133
Benefit from a commenting system......Page 134
Create a commenting system policy......Page 136
Develop a successful comment-creation strategy......Page 137
Measure engagement......Page 138
Social media and SEO......Page 140
Learn how social media affects your website’s SEO......Page 142
Use social media marketing to help your SEO......Page 144
Market your website’s content using social media......Page 146
Choose the channels for marketing your website......Page 148
Use social media keyboard shortcuts......Page 149
Measure how effective your social media marketing is in Twitter......Page 151
Measure how effective your social media marketing is in Google Plus......Page 153
Use Twitter in your marketing campaign......Page 154
SEO and paid advertising......Page 156
Learn what pay-per-click advertising is......Page 158
Promote your website with keyword-specific Google ads......Page 160
Use the click-through rate (CTR) to maximise CPM......Page 161
Use keywords to maximise CPC traffic to your website......Page 162
Learn how using paid advertising can help your SEO......Page 163
Learn to socialise your SEO......Page 164
Use paid traffic to increase time spent on your website......Page 165
Create synergy between paid advertising and natural SEO......Page 166
The real-time Web and SEO......Page 168
Establish a real-time Web presence......Page 170
Use the real-time Web to boost your website’s rankings......Page 171
Learn to interact on Twitter......Page 172
Increase the authority of your website......Page 173
Use the real-time Web to increase your SEO......Page 175
Use Twitter to increase your website’s ranking......Page 176
Use URL shorteners to increase your SEO......Page 178
Save time in the real-time Web......Page 179
Top 10 Google Problems Solved......Page 180
Problem 1: My website has dropped in search rankings......Page 181
Problem 2: I am still not getting the traffic I used to get......Page 182
Problem 3: My images do not show up on Google Search......Page 183
Problem 4: My website traffic is dropping......Page 185
Problem 5: My website traffic has still not recovered......Page 186
Problem 6: My website is not sticky enough......Page 187
Problem 7: I cannot generate engagement in social media channels......Page 188
Problem 8: My keywords are not performing well......Page 189
Problem 9: I do not know what content I need to create......Page 190
Problem 10: How do I create a quality website?......Page 191