Global Business 4th

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توضیحاتی در مورد کتاب Global Business 4th

نام کتاب : Global Business 4th
ویرایش : 4
عنوان ترجمه شده به فارسی : کسب و کار جهانی چهارم
سری :
نویسندگان :
ناشر :
سال نشر : 2015
تعداد صفحات : 642
ISBN (شابک) : 2015951129 , 9781305500891
زبان کتاب : English
فرمت کتاب : pdf
حجم کتاب : 74 مگابایت



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فهرست مطالب :


Brief Contents
Table of Contents
Preface
About the Author
Part 1: Laying Foundations
Ch 1: Globalizing Business
1-1: What is Global Business?
1-2: Why Study Global Business?
1-3: A Unified Framework
1-4: What is Globalization?
1-5: Global Business and Globalization at a Crossroads
1-6: Organization of the Content
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 2: Understanding Formal Institutions: Politics, Laws, and Economics
2-1: Understanding Institutions
2-2: What Do Institutions Do?
2-3: An Institution-Based View of Global Business
2-4: Political Systems
2-5: Legal Systems
2-6: Economic Systems
2-7: Debates and Extensions
2-8: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 3: Emphasizing Informal Institutions: Cultures, Ethics, and Norms
3-1: Where Do Informal Institutions Come From?
3-2: Culture
3-3: Cultural Differences
3-4: Ethics
3-5: Norms and Ethical Challenges
3-6: Debates and Extensions
3-7: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 4: Leveraging Resources and Capabilities
4-1: Understanding Resources and Capabilities
4-2/4-3: Resources, Capabilities, and the Value Chain
4-4: From SWOT to VRIO
4-5: Debates and Extensions
4-6: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Part 1: PengAtlas
Part 2: Acquiring Tools
Ch 5: Trading Internationally
5-1: Why Do Nations Trade?
5-2: Theories of International Trade
5-3: Realities of International Trade
5-4: Debates and Extensions
5-5: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 6: Investing Abroad Directly
6-1: Understanding the FDI Vocabulary
6-2: Why Do Firms Become MNEs by Engaging in FDI?
6-3: Ownership Advantages
6-4: Location Advantages
6-5: Internalization Advantages
6-6: Realities of FDI
6-7: How MNES and Host Governments Bargain
6-8: Debates and Extensions
6-9: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 7: Dealing with Foreign Exchange
7-1: What Determines Foreign Exchange Rates?
7-2: Evolution of the International Monetary System
7-3: Strategic Responses to Foreign Exchange Movements
7-4: Debates and Extensions
7-5: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 8: Capitalizing on Global and Regional Integration
8-1: Global Economic Integration
8-2: Organizing World Trade
8-3: Regional Economic Integration
8-4: Regional Economic Integration in Europe
8-5: Regional Economic Integration in the Americas
8-6: Regional Economic Integration in the Asia Pacific
8-7: Regional Economic Integration in Africa
8-8: Debates and Extensions
8-9: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Part 2: PengAtlas
Part 3: Strategizing around the Globe
Ch 9: Growing and Internationalizing the Entrepreneurial Firm
9-1: Entrepreneurship and Entrepreneurial Firms
9-2: Institutions, Resources, and Entrepreneurship
9-3: Growing the Entrepreneurial Firm
9-4: Internationalizing the Entrepreneurial Firm
9-5: Debates and Extensions
9-6: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 10: Entering Foreign Markets
10-1: Overcoming the Liability of Foreignness
10-2: Where to Enter?
10-3: When to Enter?
10-4: How to Enter?
10-5: Debates and Extensions
10-6: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 11: Managing Global Competitive Dynamics
11-1: Competition, Cooperation, and Collusion
11-2: Institutions Governing Domestic and International Competition
11-3: Resources Influencing Competitive Dynamics
11-4: Attack, Counterattack, and Signaling
11-5: Local Firms versus Multinational Enterprises
11-6: Debates and Extensions
11-7: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 12: Making Alliances and Acquisitions Work
12-1: Defining Alliances and Acquisitions
12-2: Institutions, Resources, Alliances, and Acquisitions
12-3: Formation of Alliances
12-4: Evolution and Dissolution of Alliances
12-5: Performance of Alliances
12-6: Motives for Acquisitions
12-7: Performance of Acquisitions
12-8: Debates and Extensions
12-9: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 13: Strategizing, Structuring, and Learning around the World
13-1: Multinational Strategies and Structures
13-2: How Institutions and Resources Affect Multinational Strategies, Structures, and Learning
13-3: Worldwide Learning, Innovation, and Knowledge Management
13-4: Debates and Extensions
13-5: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Part 3: PengAtlas
Part 4: Building Functional Excellence
Ch 14: Competing on Marketing and Supply Chain Management
14-1: Three of the Four Ps in Marketing
14-2: From Distribution Channel to Supply Chain Management
14-3: Triple As in Supply Chain Management
14-4: How Institutions and Resources Affect Marketing and Supply Chain Management
14-5: Debates and Extensions
14-6: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 15: Managing Human Resources Globally
15-1: Staffing
15-2: Training and Development
15-3: Compensation and Performance Appraisal
15-4: Labor Relations
15-5: Institutions, Resources, and Human Resource Management
15-6: Debates and Extensions
15-7: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 16: Financing and Governing the Corporation Globally
16-1: Financing Decisions
16-2: Owners
16-3: Managers
16-4: Board of Directors
16-5: Governance Mechanisms as a Package
16-6: A Global Perspective
16-7: Institutions, Resources, and Corporate Finance and Governance
16-8: Debates and Extensions
16-9: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Ch 17: Managing Corporate Social Responsibility Globally
17-1: A Stakeholder View of the Firm
17-2: Institutions, Resources, and Corporate Social Responsibility
17-3: Debates and Extensions
17-4: Management Savvy
Chapter Summary/Learning Objectives
Key Terms
Review Questions
Critical Discussion Questions
Global Action
Notes
Part 4: PengAtlas
Glossary
Name Index
Organization Index
Subject Index




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