دانلود کتاب Global Media Giants

فهرست مطالب :

Cover
Half Title
Title Page
Copyright Page
Table of Contents
About the Contributors
Introduction
Part I Global Giants
1 The Walt Disney Company
2 National Amusements
3 Time Warner
4 Comcast Corporation
5 News Corporation
Part II Regional and Geolinguistical Giants
6 Grupo Televisa
7 América Móvil
8 Bertelsmann SE & Co.
9 Vivendi
10 Mediaset (Gruppo Mediaset)
11 Telefónica
12 Grupo Prisa
13 Grupo Globo
14 Sony Corporation
Part III Regional Overviews
15 South America
16 The Middle East
17 Sub-Saharan Africa
18 Eastern Europe
19 South Asia
20 East Asia and China
21 Australia and New Zealand
Part IV Internet Giants
22 Apple
23 Microsoft Corporation
24 Google: Information Organizer
25 Amazon.com
26 Facebook
Part V Global Ratings and Advertising Giants
27 Nielsen Holdings
28 Interpublic Group of Companies
Conclusion: Reflections on Media Power
Index