دانلود کتاب Handbook of Partial Least Squares: Concepts, Methods and Applications

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Front Matter....Pages I-XIV
Editorial: Perspectives on Partial Least Squares....Pages 1-20
Front Matter....Pages 22-22
Latent Variables and Indices: Herman Wold’s Basic Design and Partial Least Squares....Pages 23-46
PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement....Pages 47-82
Bootstrap Cross-Validation Indices for PLS Path Model Assessment....Pages 83-97
A Bridge Between PLS Path Modeling and Multi-Block Data Analysis....Pages 99-123
Use of ULS-SEM and PLS-SEM to Measure a Group Effect in a Regression Model Relating Two Blocks of Binary Variables....Pages 125-140
A New Multiblock PLS Based Method to Estimate Causal Models: Application to the Post-Consumption Behavior in Tourism....Pages 141-169
An Introduction to a Permutation Based Procedure for Multi-Group PLS Analysis: Results of Tests of Differences on Simulated Data and a Cross Cultural Analysis of the Sourcing of Information System Services Between Germany and the USA....Pages 171-193
Finite Mixture Partial Least Squares Analysis: Methodology and Numerical Examples....Pages 195-218
Prediction Oriented Classification in PLS Path Modeling....Pages 219-233
Conjoint Use of Variables Clustering and PLS Structural Equations Modeling....Pages 235-246
Design of PLS-Based Satisfaction Studies....Pages 247-277
A Case Study of a Customer Satisfaction Problem: Bootstrap and Imputation Techniques....Pages 279-287
Comparison of Likelihood and PLS Estimators for Structural Equation Modeling: A Simulation with Customer Satisfaction Data....Pages 289-305
Modeling Customer Satisfaction: A Comparative Performance Evaluation of Covariance Structure Analysis Versus Partial Least Squares....Pages 307-325
PLS in Data Mining and Data Integration....Pages 327-357
Three-Block Data Modeling by Endo- and Exo-LPLS Regression....Pages 359-379
Regression Modelling Analysis on Compositional Data....Pages 381-406
Front Matter....Pages 408-408
PLS and Success Factor Studies in Marketing....Pages 409-425
Applying Maximum Likelihood and PLS on Different Sample Sizes: Studies on SERVQUAL Model and Employee Behavior Model....Pages 427-447
Front Matter....Pages 408-408
A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market....Pages 449-485
An Application of PLS in Multi-Group Analysis: The Need for Differentiated Corporate-Level Marketing in the Mobile Communications Industry....Pages 487-514
Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares....Pages 515-534
Reframing Customer Value in a Service-Based Paradigm: An Evaluation of a Formative Measure in a Multi-industry, Cross-cultural Context....Pages 535-566
Analyzing Factorial Data Using PLS: Application in an Online Complaining Context....Pages 567-587
Application of PLS in Marketing: Content Strategies on the Internet....Pages 589-604
Use of Partial Least Squares (PLS) in TQM Research: TQM Practices and Business Performance in SMEs....Pages 605-620
Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs....Pages 621-652
Front Matter....Pages 654-654
How to Write Up and Report PLS Analyses....Pages 655-690
Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach....Pages 691-711
Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures....Pages 713-735
A Comparison of Current PLS Path Modeling Software: Features, Ease-of-Use, and Performance....Pages 737-756
Introduction to SIMCA-P and Its Application....Pages 757-774
Interpretation of the Preferences of Automotive Customers Applied to Air Conditioning Supports by Combining GPA and PLS Regression....Pages 775-789
Back Matter....Pages 791-798