دانلود کتاب Handbook of Research on Transmedia Storytelling and Narrative Strategies

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Title Page
Copyright Page
Book Series
Editorial Advisory Board
List of Contributors
Table of Contents
Detailed Table of Contents
Foreword
Preface
Acknowledgment
Section 1: Historical Development of Storytelling and Its Regional and Popular Uses
Chapter 1: A Brief History of Storytelling
Chapter 2: The History of Branding Narratives
Chapter 3: Global Narratives in Asian Countries
Chapter 4: Playing With the Dead
Chapter 5: A Song of Transmedia Storytelling
Chapter 6: Tron and Tron Legacy, Flight Lines of Reality
Section 2: Transmedia Storytelling in Game, Cinema, Television, and Education
Chapter 7: Anxiety of the Avatar
Chapter 8: Reflection of the Cultural Values in Animation Stories Into Transmedia
Chapter 9: Transmedia and the Vagueness of Narrative Structure
Chapter 10: Survive in Rating Battles
Chapter 11: Digital Storytelling as a Self-Regulated Learning Tool
Section 3: Storytellers and Participatory Culture
Chapter 12: Digitalization of Labor
Chapter 13: Blogger Mothers as a Transmediatic Narration
Chapter 14: Digital Storytelling as a Part of Participatory Culture in Communication and Public Relation Practices
Chapter 15: Fans\' Narrations
Chapter 16: The Marketer as Storyteller
Chapter 17: Use of Food-Themed Films in Destination Selection
Section 4: Transmedia Storytelling as Corporate and Marketing Communication
Chapter 18: Use of Transmedia Storytelling Within the Context of Postmodern Advertisement
Chapter 19: Transmedia Storytelling as a Branding Strategy Through Neuromarketing
Chapter 20: Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture
Chapter 21: From Traditional to Transmedia
Section 5: New Media and Social Movements
Chapter 22: The Resistance of Memories and the Story of Resistance
Chapter 23: To Think Future of Journalism With Virtual Reality
Chapter 24: American Fundamentalism in the New Media
Chapter 25: The Construction of the Social Reality From the News Narrative to Transmedia Storytelling
Chapter 26: The Story of Resistance
Compilation of References
About the Contributors
Index