دانلود کتاب Harry Potter: The Story of a Global Business Phenomenon

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Front Matter....Pages i-xix
The Book that Lived....Pages 1-10
The Value Of a Good Product: Setting the Stage for Marketing and Promotion....Pages 11-22
The Buzz Begins....Pages 23-35
Harry Potter as a Powerful Product and Brand: An Education in Marketing and Promotion....Pages 36-49
Harry Potter’s Influence on Print Publishing....Pages 50-61
Harry Potter’s Influence on Movies and Television....Pages 62-73
Harry Potter’s Influence on Retail....Pages 74-85
Harry Potter’s Influence on Merchandising....Pages 86-96
Harry Potter’s Influence Online....Pages 97-106
Harry Potter Becomes a Theme Park....Pages 107-116
Harry Potter’s Global Business and Personal Impact....Pages 117-125
Predecessors to Harry Potter’s Success: Who Else has Gotten it Right or Wrong?....Pages 126-143
What is Next for Harry Potter and the World Affected by the Boy Who Lived?....Pages 144-160
Conclusion: Recreating a Literary Phenomenon....Pages 161-163
Back Matter....Pages 164-194