دانلود کتاب HBR's 10 Must Reads Ultimate Boxed Set (14 Books)

فهرست مطالب :

Disclaimer
Contents
Strategic Marketing
Contents
Chapter 1: Rethinking Marketing
Chapter 2: Branding in the Digital Age
Chapter 3: Marketing Myopia
Chapter 4: Marketing Malpractice
Chapter 5: The Brand Report Card
Chapter 6: The Female Economy
Chapter 7: Customer Value Propositions in Business Markets
Chapter 8: Getting Brand Communities Right
Chapter 9: The One Number You Need to Grow
Chapter 10: Ending the War Between Sales and Marketing
About the Contributors
Index
Leadership
Contents
What Makes a Leader?
What Makes an Effective Executive
What Leaders Really Do
The Work of Leadership
Why Should Anyone be Led by You?
Crucibles of Leadership
Level 5 Leadership—The Triumph of Humility and Fierce Resolve
Seven Transformations of Leadership
Discovering Your Authentic Leadership
In Praise of the Incomplete Leader
About the Contributors
Index
Managing Across Cultures
Copyright
Contents
Ch 1: Cultural Intelligence
Ch 2: Managing Multicultural Teams
Ch 3: L\'Oreal Masters Multiculturalism
Ch 4: Making Differences Matter
Ch 5: Navigating the Cultural Minefield
Ch 6: Values in Tension
Ch 7: Global Business Speaks English
Ch 8: 10 Rules for Managing Global Innovation
Ch 9: Lost in Translation
Ch 10: The Right Way to Manage Expats
About the Contributors
Index
Teams
Copyright
Contents
Ch 1: The New Science of Building Great Teams
Ch 2: Why Teams Don\'t Work
Ch 3: The Discipline of Teams
Ch 4: Eight Ways to Build Collaborative Teams
Ch 5: The Power of Small Wins
Ch 6: Building the Emotional Intelligence of Groups
Ch 7: Managing Multicultural Teams
Ch 8: When Teams Can\'t Decide
Ch 9: Virtuoso Teams
Ch 10: How Management Teams Can Have a Good Fight
Contributors
Index
The Essentials
Contents
Meeting the Challenge of Disruptive Change
Competing Analytics
Managing Oneself
What Makes a Leader?
Putting the Balanced Scorecard to Work
Innovation: The Classic Traps
Leading Change: Why Transformation Efforts Fail
Marketing Myopia
What Is Strategy?
The Core Competence of the Corporation
About the Contributors
Index
Managing People
Contents
Leadership That Gets Results
One More Time: How Do You Motivate Employees?
The Set-Up-to-Fail Syndrome
Saving Your Rookie Managers from Themselves
What Great Managers Do
Fair Process: Managing in the Knowledge Economy
Teaching Smart People How to Learn
How (Un)ethical Are You?
The Discipline of Teams
Managing Your Boss
About the Contributors
Index
Emotional Intelligence
Copyright
Contents
Ch 1: What Makes a Leader?
Ch 2: Primal Leadership
Ch 3: Why It\'s So Hard to Be Fair
Ch 4: Why Good Leaders Make Bad Decisions
Ch 5: Building the Emotional Intelligence of Groups
Ch 6: The Price of Incivility
Ch 7: How Resilience Works
Ch 8: Emotional Agility
Ch 9: Fear of Feedback
Ch 10: The Young and the Clueless
About the Contributors
Index
Collaboration
Contents
Chapter 1: Are You a Collaborative Leader?
Chapter 2: Social Intelligence and the Biology of Leadership
Chapter 3: Bringing Minds Together
Chapter 4: Building a Collaborative Enterprise
Chapter 5: Silo Busting
Chapter 6: Harnessing Your Staff\'s Informal Networks
Chapter 7: Want Collaboration?
Chapter 8: Shattering the Myths About Enterprise 2.0
Chapter 9: When Internal Collaboration Is Bad for Your Company
Chapter 10: Which Kind of Collaboration Is Right for You?
About the Contributors
Index
Innovation
copyright
Contents
Ch 1: The Innovation Catalysts
Ch 2: Stop the Innovation Wars
Ch 3: How GE Is Disrupting Itself
Ch 4: The Customer-Centered Innovation Map
Ch 5: Is it Real? Can We Win? Is It Worth Doing?
Ch 6: Six Myths of Product Development
Ch 7: Innovation: The Classic Traps
Ch 8: Discovery-Driven Planning
Ch 9: The Discipline of Innovation
Ch 10: Innovation Killers
Contributors
Index
Making Smart Decisions
Copyright
Contents
Ch 1: The Hidden Traps in Decision Making
Ch 2: Before You Make That Big Decision...
Ch 3: How to Avoid Catastrophe
Ch 4: Conquering a Culture of Indecision
Ch 5: What You Don\'t Know About Making Decisions
Ch 6: Who Has the D?
Ch 7: How (Un)ethical Are You?
Ch 8: Make Better Decisions
Ch 9: Why Good Leaders Make Bad Decisions
Ch 10: Stop Making Plans; Start Making Decisions
Contributors
Index
Strategy
Contents
What is Strategy?
The Five Competitive Forces That Shape Strategy
Building Your Company\'s Vision
Reinventing Your Business Model
Blue Ocean Strategy
The Secrets to Successful Strategy Execution
Using the Balanced Scorecard as a Strategic Management System
Transforming the Corner-Office Stategy into Frontline Action
Turning Great Strategy into Great Performance
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance.
About the Contributors
Index
Change Management
Contents
Leading Change: Why Transformation Efforts Fail
Change Through Persuasion
Leading Change When Business Is Good: An Interview with Samuel J. Palmisano
Radical Change, the Quiet Way
Tipping Point Leadership
A Survival Guide for Leaders
The Real Reason People Won\'t Change
Cracking the Code of Change
The Hard Side of Change Management
Why Change Programs Don\'t Produce Change
About the Contributors
Index
Managing Yourself
Contents
How Will You Measure Yor Life?
Managing Oneself
Management Time: Who\'s Got the Monkey?
How Resilience Works
Manage Your Energy, Not Your Time
Overloaded Circuits
Be a Better Leader, Have a Richer Life
Reclaim Your Job
Moments of Greatness
What to Ask the Person in the Mirror
Primal Leadership—The Hidden Driver of Great Performance
About the Contributors
Index
Communication
Contents
Chapter 1: Change the Way You Persuade
Chapter 2: Harnessing the Science of Persuasion
Chapter 3: The Power of Talk
Chapter 4: The Necessary Art of Persuasion
Chapter 5: Is Science Killing Your Company?
Chapter 6: How to Become an Authentic Speaker
Chapter 7: Telling Tales
Chapter 8: How to Pitch a Brilliant Idea
Chapter 9: The Five Messages Leaders Must Manage
Chapter 10: Taking the Stress Out of Stressful Conversations
About the Contributors
Index