دانلود کتاب History of Macy's of New York, 1853-1919: Chapters in the Evolution of the Department Store

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CONTENTS\nILLUSTRATIONS\nTABLES\nCHARTS\nEDITOR’S INTRODUCTION\nAUTHOR’S PREFACE\nPART I. ROWLAND MACY’S PREPARATION 1822–1858\nCHAPTER I. NANTUCKET TO POINTS WEST\nCHAPTER II. A COCK CROWS IN HAVERHILL\nPART II. THE FOUNDING OF MACY’S 1858–1887\nCHAPTER III. SUCCESS IN FEATHERS AND LACE\nCHAPTER IV. AN INTERLUDE ON T H E EVOLUTION OF RETAILING\nCHAPTER V. HITCH YOUR SHOPPING TO A STAR\nCHAPTER VI. THE EMERGENCE OF DEPARTMENT STORES\nCHAPTER VII. FROM PROGRESS TO DOLDRUMS\nCHAPTER VIII. SWEAT FOR DUTY ...FOR PROMOTION\nPART III. THE FIRST GENERATION OF STRAUS MANAGEMENT 1888–1902\nCHAPTER IX. BLOOD TRANSFUSION\nCHAPTER Χ. MATURITY OF THE FIRM AND THE INDUSTRY\nCHAPTER XI. HEYDAY OF 14TH STREET\nPART IV. THE SECOND GENERATION TAKES COMMAND 1902–1919\nCHAPTER XII. A PLATEAU IN MACY DEVELOPMENT\nCHAPTER XIII. PROBLEMS OF PRICE AND WAR\nEPILOGUE\nAPPENDICES\nAPPENDIX A. SOME NOTES ON THE RISE OF DEPARTMENT STORES IN PARIS\nAPPENDIX Β. EARLY MACY ACCOUNTING\nNOTES AND REFERENCES\nINDEX