دانلود کتاب How to Manage Your Global Reputation

فهرست مطالب :

Front Matter....Pages i-xii
The Global Village — It’s Here....Pages 1-9
Corporate Reputation....Pages 10-16
Corporate Reputation Management....Pages 17-27
The Global Voice....Pages 28-34
Think Global, Act Local....Pages 35-42
The Barriers....Pages 43-54
The Specialization of International Public Relations....Pages 55-80
Issues Identification and Management....Pages 81-93
Crisis and Catastrophe Communications....Pages 94-124
Public Affairs....Pages 125-138
Sponsorship? Philanthropy? Or Promotion?....Pages 139-159
The Internet: Medium, Message, PR Tool, Manager....Pages 160-175
The Infrastructure of your Organization....Pages 176-191
The Public Relations Agency....Pages 192-203
Research....Pages 204-217
Back Matter....Pages 218-228