دانلود کتاب Hulu: Redefining the Way People Experience TV

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Hulu: Redefining the Way People Experience TV
MVPDs and the Evolution of Television Programming Distribution
Sources of Revenue
Cost Pressure
The Cord-Cutters
Original Programming—The Golden Age of TV
Over-The-Top Content and the Era of Peak TV
Hulu
Competitive Landscape
Hulu Live TV and “Skinny Bundles”
What’s Next for Hulu?
Exhibit 1Pay TV Providers by U.S. Subscribers (in millions), 2017
Exhibit 2aAdvertising Revenue by Operator, 2011-2015
Exhibit 2bComcast Cable Communications Segment Operating Results, 2014-2016
Exhibit 3Pay and Non-Pay TV Households, 2016-2021
Exhibit 4AMC Selected Financials, 2012-2016
Exhibit 5aOTT Video Services by Viewers, 2016-2021
Exhibit 5bHouseholds with Pay TV versus Subscription OTT, % of U.S. homes, 2016
Exhibit 6OTT, SVOD, and vMVPD Market Categories
Exhibit 7Video Subscription Growth, 2012-2016
Exhibit 8aDigital Players Producing Original Content
Exhibit 8bGrowth in Scripted Original Programing, 2002-2016.
Exhibit 8cAverage Budget per Episode, 2015
Exhibit 9aMajor vMVPD Services, 2017
Exhibit 9bChannels Included in vMVPDs, 2017
Exhibit 10Hulu Live TV Lineup
Exhibit 11Hulu Live’s Estimated Cost Breakdown
Exhibit 12aEstimated Wholesale Price of Hulu Live TV Content Estimates, 2017
Exhibit 12bHulu Live TV Advertising Estimates, 2017
Exhibit 12cHulu Live TV Summary P&L, 2017
Endnotes