دانلود کتاب iCommunism

فهرست مطالب :

Cover
Half Title
Title Page
Copyright
Acknowledgements
0.0 Introduction
Even Marxists like to shop
All roads lead to austerity
Critics of consumerism have hitherto only wanted us to tighten our belts in various ways; the point is to burn them
i, the non-commodified no-logo
1.0 Addiction
Between wants and needs
1.1 M-C-Mi
The strangest of fetishes are those that have been normalised
Human nature is an unfinished project
Capitalism has tied the knot with Eros; the commodity is the glint in our loving eye
1.2 False Needs
There are needs and there are false needs and there are needed false needs
M-C-Mi is the formula of consumerism
2.0 Excess
The advertising slogans for Pepsi-Cola sound out above the collapse of continents (Adorno and Horkheimer)
2.1 Blow Out
There is no such thing as scarcity; austerity prevails
There is always a crisis of consumption
2.2 Capitocene
The geological age of capital
The Khan Hypothesis
3.0 Identification
Variety has colonised the senses
3.1 Enjoy Division
That we enjoy ourselves is no marker of our freedom
Parties that are greater than countries
Blackshirts to blue
3.2 Consumption for Dummies
Consumption does not come naturally; we have to be taught how to consume
Experience has folded into hyperreality
3.3 Gotta Catch ‘em All
A brief history of consumerism
The Internet maps already captured desire
The iGeneration
The stars come down to earth
3.4 Gift-wrapped
Liberation is the perfect excuse to be a commodity
4.0 Conscience
The ethical consumer does not exist
4.1 Communicity
The emotive force of communism
The culture industry as apparatus of progressive politics
From the society of the spectacle to spectacular realism
4.2 The Fetishisation of Guilt, and its Secret
It is easier to shop than change the world
If global warming did not exist it would have to be invented
From antidote to antidope
5.0 Commons
Touring without being a tourist
5.1 Utopian Realism
The baby that kicks against the womb, hinting at a possible future
5.2 Disaster Communism
After the tsunami
Eros and apocalypse
The customer must be satisfied
Notes to the Text
0.0 Introduction
Addiction
Excess
3.0 Agency
Conscience
Commons