دانلود کتاب In Search for the Soul of International Business

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Cover
Contents
Foreword
Preface
Acknowledgments
Introduction
Part I: On Touching the Good Soul
Chapter 1: The Soul and the Curative Marketing Concept
Chapter 2: Freedom and Globalization: Simultaneously Possible
Chapter 3: Why International Marketing Strengthens Freedom
Chapter 4: Culture Awareness Matters
Chapter 5: From Body to Soul: United Airlines to Volkswagen Engines
Chapter 6: St. Valentine’s Day—More than Dates and Roses
Chapter 7: For Marketing, Christmas Is a Growing Global Phenomenon
Chapter 8: The Impact of Trust Bridges on Business
Part II: On the New World
Chapter 9: The Soul: Where Modern Society Fails
Chapter 10: New World, New Policy
Chapter 11: Brexit and the United States
Chapter 12: Dumping Penalties: Give to Caesar What You Owe to Caesar
Chapter 13: What Do I Owe Ya?
Chapter 14: How Psychic Distance Impacts Trade
Chapter 15: What Art Tells Us About the Global Economy
Chapter 16: How Tax Cuts Help U.S. Companies to Go Abroad
Chapter 17: Buy American, Hire American
Chapter 18: Entrepreneurial Money Produces Residency Permits
Part III: On Terrorism and Its Impact on International Business and Trade
Chapter 19: Marketing Across Borders Under Conditions of Terrorism
Chapter 20: Time to Limit the Pay-Off for Terrorists
Chapter 21: Search For Corporate Effects of Terrorism
Chapter 22: Does Terrorism Cause Poverty? Or the Reverse?
Chapter 23: The International Supplier Conundrum
Chapter 24: Future Research on and Preparation for Terrorism
Chapter 25: Let the Body Catch Up with the Soul
Part IV: On Trade and Its Future
Chapter 26: Great Things Can Happen, and Not Just for America
Chapter 27: Tariffs Can Be Useful
Chapter 28: Free Trade Zones and Counterfeit Goods
Chapter 29: From Rome to Geneva: On the Significance of Trade
Chapter 30: The Case for Cuban Engagement
Chapter 31: Balance Trade by Boosting Exports Through Government Promotion
Chapter 32: Needed: A New National Export Policy
Chapter 33: The United States and the United Kingdom Must Face New Work Challenges with New Policies
Chapter 34: Global Medical Tourism
Chapter 35: Letting the Soul Lead the Way
Sources
Index
Adpage
Backcover