دانلود کتاب Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

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Front Matter....Pages i-vii
Front Matter....Pages 1-1
Formulating Effective Social Marketing and Public Health Communication Strategies....Pages 3-31
Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program....Pages 33-47
Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Channels for Engagement....Pages 49-66
Does Context Matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising....Pages 67-86
Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach....Pages 87-105
Faces of Power, Ethical Decision Making and Moral Intensity. Reflections on the Need for Critical Social Marketing....Pages 107-132
Social Influence and Blood Donation: Cultural Differences Between Scotland and Australia....Pages 133-158
On Drenching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation....Pages 159-172
Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities....Pages 173-183
Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns Towards Possible Increased Consumption....Pages 185-212
Front Matter....Pages 213-213
Promoting Mental Health and Wellbeing in Individuals and Communities: The ‘Act-Belong-Commit’ Campaign....Pages 215-226
Preparation Without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic....Pages 227-247
FASD Prevention Interventions Valued by Australian and Canadian Women....Pages 249-261
Does Social Marketing Have a Role in Skin Cancer Education and Prevention?....Pages 263-277
Tomorrow’s World: Collaborations, Consultations and Conversations for Change....Pages 279-290
‘Working Without Occupational Health and Safety Is a Thing of the Past’: The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain)....Pages 291-300
Improving Quality of Life by Preventing Obesity....Pages 301-319
The One for One Movement: The New Social Business Model....Pages 321-333
The Nature of Family Decision Making at the Bottom of the Pyramid (BoP): Social and Managerial Implications....Pages 335-348
Designing Social Marketing Activities to Impact the Shaping of Expectations of Migrants in Health Service Encounters: The Case of African Migrant Blood Donation in Australia....Pages 349-364
Front Matter....Pages 213-213
Sustainability Marketing: Reconfiguring the Boundaries of Social Marketing....Pages 365-389