دانلود کتاب Inside Book Publishing

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Contents......Page 8
List of expert, focus and skills boxes......Page 12
List of tables......Page 14
Illustration credits......Page 16
Preface to the sixth edition......Page 18
Preface to the previous editions......Page 20
Acknowledgements......Page 24
1 Introduction: publishing trends and digital transformations......Page 26
2 The development of modern trade publishing......Page 52
3 Publishing for educational, academic and professional markets......Page 87
4 The characteristics of the main publishing sectors......Page 116
5 Creating and protecting value in publishing......Page 140
6 The author......Page 163
7 Commissioning......Page 181
8 The author contract and editorial development......Page 208
9 Design and production......Page 231
10 Marketing and publicity......Page 266
11 Sales and distribution......Page 306
12 Rights sales......Page 332
13 The sales channels for books in the UK......Page 351
14 Getting into publishing......Page 366
Glossary of publishing terms and abbreviations......Page 382
Bibliography......Page 389
Index......Page 394