دانلود کتاب International Banking Strategic Alliances: Reflections on BNP/Dresdner

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Front Matter....Pages i-xvii
Front Matter....Pages 1-1
Multilateral Banking Cooperation as a Means of Participating in Multinational Link-ups ....Pages 3-11
A New Brand of International Banking Alliance....Pages 12-19
Shareholders and the EC Commission give the Go-ahead....Pages 20-26
The Birth of the Shared Myth: The Possible Nucleus of a Shared Brand....Pages 27-35
Obstacles and Hindrances on the Way to the Transnational Alliance....Pages 36-40
Alliance of the Augurs as Jointly Acting Brand Leaders....Pages 41-47
Strategic Alliance: Preliminary Stage or Ultimate Objective?....Pages 48-56
From a Global Spectacle to a Focused Joint Servicing of Customers....Pages 57-72
The Will to Cooperate: Expression of an Intercultural Work Ethic....Pages 73-81
Business in Central and Eastern Europe in 2000: Dead End for the Alliance?....Pages 82-94
Front Matter....Pages 95-95
Universal Banking: From National Peculiarity to Ideology....Pages 97-108
The Problem with the Presence of Commercial Banks Abroad....Pages 109-112
The ‘Domestic—Foreign’ Conflict as Multiple Cultural Interference Factor....Pages 113-125
Outlook: Are International Strategic Alliances More Likely in the Post-universal Banking Era?....Pages 126-133
Epilogue: Tombstones....Pages 134-135
Back Matter....Pages 136-151