دانلود کتاب International Business: Fourth Edition

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Pearson Education Limited, 2015. - 416 pages.
ISBN: 978-1-292-01671-9.
4th edition.In the past decade the interconnectedness of our global economy has been brought into sharp focus by the worldwide impact of the so-called ‘credit crunch’, which many saw as having its origin in the (‘subprime’) housing market of the USA. Problems which began with excessive lending by financial intermediaries to non-creditworthy house purchasers in the USA quickly escalated into a worldwide recession, brought about by ‘financial engineering’ which created a wide range of derivative assets based on these high-risk mortgages. The impacts of holding such ‘toxic’ assets in the portfolios of financial institutions of many countries have been felt by companies and individuals worldwide, with liquidity shortages reducing global demand, output and employment. Similarly, current ‘turbulence’ in various Middle Eastern, North African and Eastern European countries is having extensive global impacts on production and trade, quite apart from devastating individual lives.This book is primarily written for students taking modules in international business on a range of undergraduate and postgraduate programmes.Contents:
1. Introduction to international business.
2. Internationalisation process.
3. Internatinoal business: theory and practice.
4. The political, legal, economic, and technological environment.
5. International sociocultural environment.
6. International ethical and ecological environment.
7. International strategic issues.
8. International human resource management.
9. International marketing.
10. International finance: theory and practice.