دانلود کتاب International Marketing, 2nd edition

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Half Title
Acknowledgements
Acknowledgements
Title Page
Copyright Page
Brief Contents
Detailed Contents
Illustration List
Table List
Illustration List
About the Authors
Preface
Acknowledgments
Acknowledgements
Part I Essentials of International Marketing
1 Introduction to International Marketing
2 Culture in International Marketing
3 Global Trade and Integration
4 Country Selection and Entry Strategies
5 International Marketing Planning, Organizing, and Control
Part II International Markets and Market Research
6 Markets and Segmentation in an International Context
7 International Positioning
8 Market Research in the International Environment
Part III International Product Marketing
9 International Product and Brand Marketing
10 International Product Standardization and Adaptation
Part IV International Pricing and Finance
11 International Pricing
12 International Finance and Pricing Implications
Part V International Place or Distribution
13 International Marketing Channel Management
14 International Distribution: Exporting and Retailing
Part VI International Promotion
15 Globally Integrated Marketing Communications
16 International Sales Promotions and Public Relations
References
Glossary
Index