دانلود کتاب Introducing Korean Popular Culture

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Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of Illustrations
Acknowledgments
Notes on Contributors
Introduction: Situating Korean Popular Culture in the Global Culture Landscape
From Cultural Imperialism to Reverse Colonization?
Why Study Popular Culture?
An Invitation to Reflection
References
Part I: K-pop Music
Chapter 1: K-pop in the History of the Korean Wave: A Long Revolution
The Korean Wave and Its Evolution
The Beginning of the Korean Wave in the Late 1990s
The Korean Wave as Asian Pop Culture in the 2000s
The Spread of the Korean Wave across the Globe in the 2010s
The Korean Wave as Global Pop Culture after 2019
Conclusion
References
Chapter 2: Digital K-pop Fan Platforms in a Cosmopolitan World
The Global Fan Café
Selling Access
Virtualization
Financialization
Conclusion
References
Chapter 3: Chart Manipulation and Fan Labor in the Online Moral Economy of K-pop
Music Charts and Fandom Wars
Music Chart Manipulation by the Industry
Fans’ Surveillance of the Industry’s Music Chart Manipulation
Music Chart Manipulation by Fans
Conclusion
References
Chapter 4: Celebrity Fashion and Fan Consumption: BTS “Jungkook Hanbok ”
Locating Saenghwal Hanbok in Contemporary South Korea
Hanbok, Fashion and BTS
“I Wanted to Wear One after Seeing Jungkook”
References
Part II: Popular Cinema
Chapter 5: The Rise of New Korean Cinema and  Hallyu
The Early 1990s: Out of Crisis
The Rise of Blockbusters and Hallyu 1.0
Korean Auteurs and International Film Festivals
Conclusion
References
Chapter 6: Parasite and Snowpiercer as Derivations to  Hallyu : Korean Cinema, Neoliberalism and Semi-Global Exclusivity
Essential Content/Semi-Essential Content: Hallyu and Contemporary Korean Cinema
Korea’s Media Conglomerate Ambitions: Lessons from the Sony Corporation and Local-for-Global Content on Netflix
Korean Neoliberalism and Bong’s Semi-Global Turn in Snowpiercer
Parasite’s Local-to-Global Tropes: Real Estate Speculation, Class Pulverization and an Oscar Win for Korea
Conclusion
References
Chapter 7: Her Revenge: Low Birthrate Cinema from Lady Vengeance to The Villainess
Remediated Women
Statistical Women
Invisible Labor
Acknowledgments
References
Chapter 8: The Climate of Cinema: Gender, Debt and the Future of Labor in Squid Game and Parasite
The Automaton and the Future of Labor
Swamp of Debt, Hell of Debt
Cine-Media Apparatus in the Discursive Realm of Parasite
References
Part III: Television
Chapter 9: The Korean Wave Television: From Winter Sonata to Squid Game
The Soft Power of the Korean Wave Television
Globalization of Korean Television Culture
Digital Fan Culture
Meanings and Significance
References
Chapter 10: Netflix and Korean Drama: Cultural Resonance, Affect and Consumption in Asia
Cultural Resonance, Social Inequality and Affect
Netflix as the Agent of Change
Comparing Squid Game and Boys Over Flowers
Conclusion
References
Chapter 11: Gender and the Paradox of Body Politics in Korean Makeover Television
Female Makeover Dramas vs. Male Makeover Dramas
Accidental Pluralism of Body Ideologies in Female Makeover Dramas
Conclusion
References
Chapter 12: Democratization, Social Media and Korean Television in Transition
State Control over Television Broadcasting
The Impact of Social Media on Television
Conclusion
References
Part IV: Web Drama, Webtoon and Animation
Chapter 13: Korean Web Drama on the Rise: The Difference Independent Productions Make
Korean Television and Independent Productions
From SNS Drama to Web Drama
Playlist Studio: The Playlist Universe and Niche Audiences
WhyNot Media: Opportunities for New Talent
Conclusion
References
Chapter 14: Korean Webtoon and Identity Politics in the Digital Age
Defining Synthetic Experiences
Contextualizing Webtoons
Reading Webtoons
Conclusion
References
Chapter 15: Transmediating Tradition: Convergence of Premodern Prose, Webtoons and Audio Comics
Reintroducing Pansori
Shim Cheong as a Transmedia Character
Queering Shim Cheong and Transmedia: Geunyeo eu Shim Cheong ( Her Shim Cheong, 2017–2019)
Creating a Pansori Sonic World in Webtoons and Audio Comics
Rebooting Shim Cheong as a Transmedia Character
Conclusion
References
Chapter 16: Cultural Identity in Transnational Korean Animation: The Stateless Fantasy of Ragnarök
National Identity and the History of Popular Korean Animation
The Ragnarok Franchise: Cultureless Media for a Global Audience
The Transnational Circulation of Ragnarok the Animation
Conclusion: Statelessness and Cultural Specificity in Korean Popular Culture
References
Part V: Digital Games and Esports
Chapter 17: The Political Economy of the Digital Game Industry: An Analysis of Transnational Capital
Major Characteristics of the Korean Game Industry
Transnationalization of the Korean Game Industry
The Interplay between the Government and the Local Game Industry
Conclusion
References
Chapter 18: Techno-Orientalism in Global/Korean Esports: “They Play Games Really Well, But It Is Us to Have Them Play”
Sociocultural Aspects of Esports in Korea
Techno-Orientalism: A Western Perspective on Korean Dominance in Esports
Co-Evolution of Esports and Techno-Orientalism
Conclusion
References
Chapter 19: Visualizing the Invisible: Korean Esports and the Representation of Gameplay Skill
Visuality, Physicality and Virtuality
Korean Esports and Visuality
References
Chapter 20: Between Super Players and Mega Fans: The Emergence of Data-Led Gaming Environments in Korean Esports
Technology, Computational Gaming and Esports
Korea’s Data-Led Gaming Environments
(1) Elite Esports Players
(2) Fan Sites
(3) Data Analytics Companies
Conclusion
References
Part VI: Lifestyle Media, Fashion and Food
Chapter 21: South Korean Celebrities and Lifestyle Media
Lifestyle, Identity and Celebrities
Korean Celebrities as Image Commodities
Celebrities in Lifestyle Media and Lifestyles in Celebrity Media
Conclusion
Acknowledgments
References
Chapter 22: K-fashion E-tailers and Consumption in the Global Market
Fashion and Popular Culture
K-culture and K-pop Fashion
K-pop Fashion E-tailers
Diffusion of K-Fashion and Challenges in the Global Market
Conclusion
References
Chapter 23: Precarious Eating: Young Koreans’ Digital Practice of Mukbang
Mukbang Goes Global
Evolution of Mukbang
Technological and Sociocultural Factors behind Mukbang Culture
Cultural Politics of Vicarious Eating
Conclusion
References
Part VII: Popular Culture and Nation Branding
Chapter 24: Branding the Sense of Place: Gangnam as the Epicenter of the Korean Wave
Nation- and City-Branding Arrives in Korea
Gangnam’s Sense of Place and Psy’s Irony
Gangnam as the Production Space for Pop Culture Industries
Sex-Beauty-Entertainment Industrial Complex: Gangnam’s Dark Corners
Conclusion: Bad Reputation, Good Business?
References
Chapter 25: First Time in Korea?: The Mediation of Strangeness through Food Practices
Foreigners in Korean Television
Food as a Vehicle for Negotiating Strangeness
Encoding of Reality
Deconstruction of Welcome! First Time in Korea?
Conclusion
References
Chapter 26: The Korean Wave and Mega-Asia: Imagining a Pan-Asian Community
The Korean Wave in Global Political-Economic Contexts
The Korean Wave and Asian Regionalism
Acknowledgments
References
Index