دانلود کتاب Introduction to Contemporary Print Culture: Books as Media

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Cover
Half Title
Book Title
Copyright Page
Dedication
Contents
Figures
Introduction: What is \'print culture\'?
Print culture studies\' relationship to literary studies and media/communication studies
The text/object distinction
Harry Potter case-study
Key issues in print culture studies
Status of the book medium
Materialisation/dematerialisation of book culture
Changes to the book\'s life cycle
Potential book futures
Structure of this book
Learning exercise
Note
Online resources
References and further reading
Part I Theories and methodologies for understanding print
1. Medium theory
Defining \'medium theory\'
What is the medium of \'the book\'?
Effects of the book medium
On writing and reading
On society and culture
On human consciousness
Emergence and characteristics of medium theory
Eurocentrism of medium theory?
Conclusion: digital books\' challenge to medium theory
Learning exercise
Notes
Online resources
References and further reading
2. Book history
What is book history?
Book history\'s disciplinary origins: revolt and synthesis
History
Literary studies
Bibliography
Book history models
Key book history principles
Drawbacks of book history
Learning exercises
Notes
Online resources
References and further reading
3. Political economy
Characteristics of political economy
Book publishing stakeholders
Structure of global book publishing
How did this happen?
Publishing\'s problematic economics
Multinationals versus independents
Book publishing as a media industry
Implications of media convergence for books
Pros and cons of the political economy approach
Learning exercises
Notes
Online resources
References and further reading
4. Cultural policy
How should the arts be funded?
The fractured state of cultural policy about books
Key levels of bookish cultural policymaking
Local government initiatives
State/provincial programmes
The national frame
\'International\' cultural policy
Conclusion: shortcomings of the creative industries approach
Learning exercises
Notes
Online resources
References and further reading
Part II Socio-cultural dimensions of books
5. Independent and alternative publishing
Publishing and the \'marketplace of ideas\'
Ensuring diversity in the publishing ecosystem
\'An ethos rather than a profit motive\'5 - non-conglomerate publishing models
Key challenges for small and micro publishers
Zines: the independent\'s independent publishing
Learning exercises
Notes
Online resources
References and further reading
6. Editing
Was Raymond Carver actually \'Carveresque\'?
Varieties of editorial roles
The historical ideal of the editor
Editors\' contemporary reality
The author-editor relationship
Literary agents
Editing as a socio-political act
Contextual factors affecting editing
Language and expression
\'Updating\' classic works
Conclusion
Learning exercises
Notes
Online resources
References and further reading
7. Adaptation: Books beyond their covers
Dissociation of book content from the codex format
Adaptation studies: traditional and new approaches
The rights-trading economy
\'Reverse\' book/screen adaptation
Audiobooks - a.k.a. \'talking books\'
Conclusion: fan adaptations
Learning exercises
Notes
Online resources
References and further reading
8. Book retailing
Key phases in twentieth-century book retailing
Book Wars I: independent bookshops versus chain superstores
Independent bookshops
Chain superstores
The independents fight back
Book Wars II: physical versus online retailing
Conclusion
Learning exercises
Notes
Online resources
References and further reading
9. Cultures of reading
How to document the history of reading?
Sources for a history of reading
Reading as a contextually specific practice
The significance of \'interpretive communities\'
Resistant reading practices
Contemporary reading cultures
Book clubs (US)/reading groups (UK)
Mediated book clubs
Writers\' festivals
Mass reading events
Reasons for the public resurgence of reading
Digital reading
Learning exercises
Notes
Online resources
References and further reading
10. Libraries and archives
Types of libraries
Private libraries
Public libraries
Academic libraries
Libraries and epistemology
Politics of library classification systems
Library digitisation debates
Conclusion: contemporary libraries
Learning exercises
Notes
Online resources
References and further reading
Part III Book futures
11. Digital books
The \'future of the book\' debate: four main positions
Technophorics
Book defenders
Biblio-optimists
Ambivalents
Are publishers redundant?
Publishers as rights archives
Varieties of eBook innovation
Digital-analogue book hybrids
Blooks
Mobile-phone novels
Wikinovels, literary mash-ups and fanfiction
Instapoets
Conclusion
Learning exercise
Notes
Online resources
References and further reading
12. The dream of a universal library: Digitising knowledge
The Great Library at Alexandria
National copyright deposit libraries
Library card-cataloguing systems
Electronic catalogues
The politics of book digitisation: Google Book Search
The Battle over Books
Public-sector digital library initiatives
Bibliotheca Alexandrina
Conclusion: the universal library as mirage
Learning exercise
Notes
Online resources
References and further reading
Index