دانلود کتاب Key Business Analytics: The 60+ Tools Every Manager Needs to Turn Data Into Insights: - Better Understand Customers, Identify Cost Savings and Growth Opportunities

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Cover......Page 1
Title Page......Page 6
Copyright Page......Page 7
Contents......Page 8
About the author......Page 11
Introduction......Page 12
PART ONE Bare analytics......Page 18
1 Business experiments/experimental design/AB testing......Page 20
2 Visual analytics......Page 25
3 Correlation analysis......Page 29
4 Scenario analysis......Page 33
5 Forecasting/time series analysis......Page 38
6 Data mining......Page 41
7 Regression analysis......Page 45
8 Text analytics......Page 48
9 Sentiment analysis......Page 52
10 Image analytics......Page 55
11 Video analytics......Page 58
12 Voice analytics......Page 62
13 Monte Carlo simulation......Page 66
14 Linear programming......Page 70
15 Cohort analysis......Page 75
16 Factor analysis......Page 78
17 Neural network analysis......Page 81
18 Meta-analytics – literature analysis......Page 84
PART TWO Analytics input tools or data collection methods......Page 86
19 Quantitative surveys......Page 88
20 Qualitative surveys......Page 92
21 Focus groups......Page 96
22 Interviews......Page 100
23 Ethnography......Page 104
24 Text capture......Page 108
25 Image capture......Page 112
26 Sensor data......Page 115
27 Machine data capture......Page 119
PART THREE Financial analytics......Page 124
28 Predictive sales analytics......Page 126
29 Customer profitability analytics......Page 130
30 Product profitability analytics......Page 134
31 Cash flow analytics......Page 138
32 Value driver analytics......Page 141
33 Shareholder value analytics......Page 144
PART FOUR Market analytics......Page 148
34 Unmet need analytics......Page 150
35 Market size analytics......Page 153
36 Demand forecasting......Page 156
37 Market trend analytics......Page 159
38 Non-customer analytics......Page 162
39 Competitor analytics......Page 165
40 Pricing analytics......Page 169
41 Marketing channel analytics......Page 172
42 Brand analytics......Page 175
PART FIVE Customer analytics......Page 178
43 Customer satisfaction analysis......Page 180
44 Customer lifetime value analytics......Page 185
45 Customer segmentation analytics......Page 188
46 Sales channel analytics......Page 192
47 Web analytics......Page 195
48 Social media analytics......Page 199
49 Customer engagement analytics......Page 203
50 Customer churn analytics......Page 207
51 Customer acquisition analytics......Page 210
PART SIX Employee analytics......Page 214
52 Capability analytics......Page 216
53 Capacity analytics......Page 219
54 Employee churn analytics......Page 222
55 Recruitment channel analytics......Page 225
56 Competency acquisition analytics......Page 228
57 Employee performance analytics......Page 231
58 Corporate culture analytics......Page 234
59 Leadership analytics......Page 237
PART SEVEN Operational analytics......Page 240
60 Fraud detection analytics......Page 242
61 Core competency analytics......Page 246
62 Supply chain analytics......Page 249
63 Lean Six Sigma analytics......Page 253
64 Capacity utilisation analytics......Page 257
65 Project and programme analytics......Page 259
66 Environmental impact analytics......Page 262
67 Corporate social responsibility (CSR) analytics......Page 265
Index......Page 268