دانلود کتاب Language As Commodity: Global Structures, Local Marketplaces

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Contents......Page 6
Notes on contributors......Page 8
Preface......Page 15
Introduction......Page 16
1 Dimensions of globalization and applied linguistics......Page 31
2 Linguistic instrumentalism in Singapore......Page 46
3 The commodification of Malay: Trading in futures......Page 59
4 Beyond linguistic instrumentalism: The place of Singlish in Singapore......Page 72
5 Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes......Page 85
6 Anatomies of linguistic commodification: The case of English in the Philippines vis-à-vis other languages in the multilingual marketplace......Page 104
7 The English language as a commodity in Malaysia: The view through the medium-of-instruction debate......Page 121
8 English in India: The privilege and privileging of social class......Page 137
9 Negotiating language value in multilingual China......Page 161
10 Language policy, vernacular education and language economics in postcolonial Africa......Page 186
11 On the appropriateness of the metaphor of LOSS......Page 202
12 The commoditization of English and the Bologna Process: Global products and services, exchange mechanisms and trans-national labour......Page 219
E......Page 240
M......Page 241
T......Page 242
Z......Page 243