دانلود کتاب Linkedin for Dummies

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Title Page......Page 5
Copyright Page......Page 6
Table of Contents......Page 9
Introduction......Page 15
And Just Who Are You?......Page 16
Beyond the Book......Page 17
Where to Go from Here......Page 18
Part 1 LinkedIn Basics......Page 19
Chapter 1 Looking into LinkedIn......Page 21
Discovering Your New Contact Management and Networking Toolkit......Page 22
Keeping track of your contacts......Page 23
Understanding the different degrees of network connections......Page 24
Building your brand and profile......Page 27
Looking for a job now or later......Page 28
Expanding your network......Page 30
Weighing free versus paid accounts......Page 31
Comparing the paid accounts......Page 32
Upgrading to a premium account......Page 34
Touring the top navigation bar......Page 36
Looking at the Account & Settings page......Page 38
Chapter 2 Sign Up and Create Your Profile......Page 41
Joining with an invitation......Page 42
Completing the sign-up process......Page 44
Starting to Build Your Network......Page 53
Chapter 3 Completing Your Profile......Page 57
Adding Your Summary and Basic Information to LinkedIn......Page 58
Writing your summary first......Page 59
Updating your LinkedIn profile’s Summary and Basic Information sections......Page 61
Completing the Contact Info and Additional Information for Your Profile......Page 64
Adding a Position to Your LinkedIn Profile......Page 69
Reporting Your Education on Your Profile......Page 72
Reviewing Your LinkedIn Profile......Page 75
Setting your profile URL and public view......Page 76
Part 2 Finding Others and Getting Connected......Page 81
Searching Your First-Degree Connections......Page 83
Searching the LinkedIn Network......Page 87
Searching by keyword......Page 88
Searching by name......Page 90
Searching for someone by company or job title......Page 93
Performing advanced searches......Page 95
Saving your searches for future use......Page 96
Chapter 5 Managing Introductions and InMail......Page 99
Using InMail Versus Asking for Introductions......Page 100
Understanding introductions......Page 101
Getting to know InMail......Page 102
Planning your approach to each party in the introduction......Page 103
Sending an introduction request message......Page 105
Sending InMail......Page 107
Managing Introduction Requests......Page 109
Accepting requests and forwarding the introduction......Page 110
Gracefully declining requests......Page 112
Chapter 6 Growing Your Network......Page 115
Building a Meaningful Network......Page 116
Finding newly added colleagues......Page 119
Finding classmates......Page 120
Using the People You May Know feature......Page 122
Browsing your connections’ networks......Page 125
Sending requests to existing members......Page 129
Sending requests to nonmembers......Page 131
Communicating the value of joining LinkedIn......Page 133
Removing people from your network......Page 134
Accepting (or Gracefully Declining) Invitations......Page 136
Chapter 7 Connecting with and Endorsing Your Network......Page 139
Interacting with Your Network with LinkedIn Contacts......Page 140
Understanding how LinkedIn Contacts is structured......Page 141
Using LinkedIn Contacts......Page 142
Giving and Receiving Endorsements on LinkedIn......Page 148
Endorsing someone on LinkedIn......Page 150
Accepting endorsements on LinkedIn......Page 152
Managing your endorsements......Page 154
Part 3 Growing and Managing Your Network......Page 159
Chapter 8 Staying in the Know with LinkedIn Pulse......Page 161
Understanding LinkedIn Pulse......Page 162
Configuring LinkedIn Pulse......Page 164
Enjoying LinkedIn Pulse on the Go......Page 167
Setting Up Digest Notifications......Page 168
Writing a Long-Form Post for LinkedIn......Page 170
Managing Your Post Interactions......Page 174
Chapter 9 Exploring the Power of Recommendations......Page 175
Understanding Recommendations......Page 176
Choose wisely, grasshopper: Deciding who to recommend......Page 178
Look right here: Making your recommendation stand out......Page 179
Creating a recommendation......Page 180
Choosing who to request recommendations from......Page 183
Creating a polite recommendation request......Page 184
Gracefully Declining a Recommendation (or a Request for One)......Page 186
Editing or removing recommendations you’ve made......Page 188
Removing a recommendation or requesting a revision......Page 190
Chapter 10 Monitoring Your LinkedIn Activities Through Your Home Page......Page 193
Using the LinkedIn Home Page as Your Command Console......Page 194
Having LinkedIn automatically contact you......Page 196
Understanding your Inbox......Page 200
Tracking Your InMail Messages......Page 202
Tracking sent invitations......Page 203
Tracking received invitations......Page 205
Importing Contacts into LinkedIn......Page 207
Importing a contacts list from Outlook......Page 208
Importing contacts from a web-based e-mail program......Page 211
Creating your contacts export file in LinkedIn......Page 214
Exporting contacts to Outlook......Page 215
Exporting contacts to Yahoo! Mail......Page 216
Exporting connections to Mac OS X Contacts book......Page 219
Chapter 12 Accessing LinkedIn with Your Mobile Devices......Page 221
Surveying the Different LinkedIn Apps......Page 222
Installing a LinkedIn Mobile App......Page 224
Breaking Down the Sections of the LinkedIn Mobile App......Page 228
Connecting Your App Usage with Website Usage......Page 231
Part 4 Finding Employees, Jobs, and Companies......Page 233
Chapter 13 Finding Employees......Page 235
Managing Your Job Listings......Page 236
Posting a job listing......Page 237
Advertising your job listing to your network......Page 240
Reviewing applicants......Page 243
Screening Candidates with LinkedIn......Page 246
Using Strategies to Find Active or Passive Job Seekers......Page 247
Chapter 14 Finding a Job......Page 249
Searching for an open position......Page 250
Improving your visibility and attractiveness......Page 253
Checking your profile visibility settings......Page 255
Optimizing your LinkedIn profile......Page 256
Implementing Job Search Strategies That Involve LinkedIn......Page 258
Leveraging your connections......Page 259
Taking advantage of your alma mater......Page 260
Finding target company referrals......Page 261
Chapter 15 Following Companies on LinkedIn......Page 263
Searching for Companies......Page 264
Requirements for a Company page......Page 268
Adding a Company page to LinkedIn......Page 269
Part 5 Using LinkedIn for Everyday Business......Page 275
Chapter 16 Getting Connected with LinkedIn Groups......Page 277
Reaping the Benefits of LinkedIn Groups......Page 278
Understanding the Two Types of LinkedIn Groups......Page 279
Joining a Group......Page 280
Starting and Participating in Group Discussions......Page 284
Creating a Group......Page 288
Setting Up the Group and Inviting Members......Page 291
Building and managing your member list......Page 293
Crafting your invitation e-mail......Page 295
Approving members to your group......Page 296
Chapter 17 Using Sales and Marketing Techniques for Yourself and Your Business......Page 299
Optimizing your profile......Page 300
Marketing yourself to your network......Page 302
Using online marketing tactics with LinkedIn......Page 305
Generating leads with the Advanced People search......Page 307
Finding the decision maker......Page 309
Preparing for the client meeting......Page 311
Reporting a positive sale......Page 313
Understanding LinkedIn Ads......Page 315
Finding Out About Filtering Options......Page 317
Creating a New Ad Campaign......Page 319
Managing Your LinkedIn Ad Campaign......Page 325
Chapter 19 Miscellaneous Creative Uses of LinkedIn......Page 329
LinkedIn and Google Alerts......Page 330
LinkedIn Archives and Data Syncing......Page 331
LinkedIn and Evernote work together......Page 333
Building Your Focus Group......Page 335
Building your network before moving to a new city......Page 337
Arranging face-to-face meetings when traveling......Page 339
Networking with LinkedIn . . . in person!......Page 340
Part 6 The Part of Tens......Page 345
Do Keep Your Profile Complete and Current......Page 347
Don’t Use Canned Invitations......Page 348
Don’t Expect Everyone to Network Like You Do......Page 349
Do Give LinkedIn Messages Equal Importance......Page 351
Don’t Spam......Page 353
Do Be Proactive About Making New Connections......Page 354
Do Add Value to the Process......Page 355
Don’t Confuse Quantity with Quality......Page 356
The Official LinkedIn Blog......Page 357
LinkedIn Learning Webinars......Page 358
LinkedIn YouTube Channel......Page 359
Linked Conversations — Podcast......Page 360
One Update for Multiple Sites with Buffer......Page 361
Index......Page 363
EULA......Page 385