دانلود کتاب Machiavelli, Marketing and Management

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Book Cover......Page 1
Title......Page 4
Contents......Page 5
Foreword......Page 12
Introduction......Page 16
Introduction......Page 18
Machiavelli through the ages: 500 years on......Page 29
Machiavelli's contemporaries......Page 45
Machiavelli, master of liberty......Page 57
Marketing......Page 68
Contra postmodernism: Machiavelli on limits to the malleability of consciousness......Page 70
Niccol Machiavelli as relationship marketing guru......Page 82
Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics......Page 97
Management......Page 108
Renaissance realpolitik for modern management......Page 110
From the dark to the light: ranges of the real skills of management......Page 124
Corporate governance: real power, Cecil King and Machiavelli......Page 137
Political management......Page 152
Machiavelli, politics and modern language use in modern management......Page 154
Are Machiavellian tactics still appropriate or defensible in politics?......Page 163
Nicco and Charlie: a story of two political servants and of political management......Page 179
Machiavellian management thought in modern times......Page 190
Machiavelli and Powell: maximizing prophets......Page 192
Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War......Page 208
Machiavelli and human nature......Page 216
End piece......Page 232
The myth and reality of telling the truth: the legacy of Niccol Machiavelli......Page 234
Selected bibliography......Page 237
Biographies of contributors......Page 241
Index......Page 252