دانلود کتاب Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For

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Cover\nTitle Page\nCopyright Page\nContents\nPreface\nIntroduction: Five Stories about Five Core Metaverse Concepts\nPart I Conception\n Chapter 1 Crash Course—A Simple History of a Complex Idea\n Creating the Metaverse Immediately after Snow Crash\n Reclaiming the Metaverse’s Definition Taken from Its Source\n Chapter 2 Second Life and the Mystery of the First Metaverse Platform\n Part 1: Rise and Fall\n Burning Metaverse\n Off Game\n Metaversed\n Emerging Culture, Rising Creators\n Failure to Retain\n Open to Closing\n Love Machine and the Tao of Linden\n The Unmaking of Second Life\n Third Life\n Part 2: Postmortem\n End Game\n What’s in a Name\n Choose Your Own Inertia\n Part 3: Second Life Forever\n Chapter 3 How Facebook Became Meta (But Lost the Metaverse on the Way)\n The Second Life of Oculus\n Acquisition Bias\n Horizon Lines\n Ingrained Identity\n The Second Life of Horizons?\nPart II Realization\n Chapter 4 Kid Stuff: Minecraft, and the Rise of Roblox\n Minecraft, the Metaverse Generation, and the Rise of Metaverse TV\n How Blocky Avatars Encourage Creativity\n Portrait of the Artist as a Young Jamaican Woman\n The Trouble with Children in the Metaverse\n Getting Started in Roblox\n Chapter 5 Battle Royale for the Fortnite Metaverse\n Inside the Alliance\n Launching Alliance among a Community of Creators\n The Limits of Fortnite Creative as a Metaverse Platform\n Advice for Brands\n Advice for Creators—Especially Women\n Chapter 6 Neal Stephenson Enters the Metaverse—Lamina1, Blockchain, and the Utopia of Ownership\n Imagining the Metaverse-as-a-Service\n Redefining the Metaverse with the Metaverse’s Creator\n A Brief History of the Cryptoverse\n Lamina1’s Theory of Value\n A Literary Arc to Lamina1\n Imagining the Metaverse-as-a-Service\n Chapter 7 VRChat and Finding Furry Anime Utopia\n Knuckling Under\n Game of Trust\n Communities Create Community\n A Community Endlessly Creating\n EAC and the Ironic Challenge of Metaverse Community Management\n VRChat Swallows the Internet\n The Lure of the Market and the Future of VRChat\n Getting Started\nPart III Promises and Perils\n Chapter 8 VR, Interoperability, Web3, and Other Metaverse Myths\n Myth: VR is essential to the Metaverse\n Myth: The Metaverse must incorporate augmented reality\n Myth: Web3 is part of the Metaverse! (Or vice versa.)\n Myth: Photorealistic human avatars and world graphics are the Metaverse’s end goal\n Myth: The Metaverse must interoperate across the Internet\n Myth: The Metaverse is for everyone!\n Myth: There is only one Metaverse\n Chapter 9 Sex, Abuse, and the Eternal Content Moderation Challenge\n Ever-Perennial Metaverse Problems: Sex, Trolling and Harassment, and Underage Users\n Virtual Sex and the Inevitable TTP Problem\n Trolling and Harassment\n Children\n Building a Better Moderated Metaverse\n Protecting Kids\n Allowing Virtual Sex but Prohibiting It in Public Spaces—Including Outside the Virtual World\n Enforcing and Cultivating Norms of Positivity\n Interoperability Against Abuse\n Designing for Positivity: A Sky Model\n Chapter 10 Metaverse Real-World Use Cases—Separating Substance from Hype\n Understanding Real Metaverse Use Cases: A Checklist\n Avoid the Allure of Unscalable Anecdotes\n Eschew Use Cases Only Compelling in Isolation of Everything Else\n Beware Self-Refuting Evangelism\n Distinguish Between Metaverse-Adjacentand Metaverse-as-Such Applications\n Acknowledge and Address the Limitation of For-Profit Use Cases\n Use Case: Live Music/Entertainment—Pros and Cons\n The Perils of Live Events in the Metaverse\n Best Practices for Metaverse Platform Music Events\n Use Case: Real-World Meetings/Conferences—Pros and Cons\n Learning from Breakroom\n Use Case: Marketing/Brand Extension—Pros and Cons\n Untapped Opportunity: Classic IP Extension\n Chapter 11 Overcoming the Metaverse Age Cliff and the Immersion Funnel\n Aging Out\n Inside the Immersion Funnel\n Widening the Funnel\n Bridging the Age Cliff\n Journeying Across the Age Cliff with Jenova Chen\n Metaverse Mindshare and a New State of Play\nPart IV A Metaverse Worth Fighting For\n Chapter 12 Future Paths\n Jenova Chen and the Metaverse Theme Park\n Connecting Across Generations\n AI and the Metaverse\n Streaming the Metaverse in Our Hands\n Looking for a Lean-Forward Metaverse\n Chapter 13 Future Pitfalls—Manipulation, Takedowns, and the Experience Machine\n The Dangers of an Unregulated Metaverse\n User Manipulation Through Avatars\n Manipulation of User Data and a New Glass-Steagall Act\n Corporate Encroachment on User Creativity\n Confronting the Experience Machine\n Chapter 14 Metaverse Lessons for the Next 30 Years\n Community Creates Value—Not the Other Way Around\n Accessibility Isn’t Optional; It’s Fundamental\n A Game First and Foremost\n Collaborative, In-World Creation Remains the Gold Standard\n Time Shifting and Social Media Are Essential to the Metaverse\n Avatars Shape Culture\n Community and Company Must Grow Together\nAfterword: Where in the Virtual World the Platforms and People from This Book Are Now\nGlossary\nAppendix A: Rules for Avatar Radicals and Reformers\nAppendix B: Advice for Metaverse Reporters\nAcknowledgments\nAbout the Author\nIndex\nEULA