دانلود کتاب Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organization and Technology)

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Book Cover......Page 1
Title......Page 4
Copyright......Page 5
Contents......Page 6
Figures......Page 8
Tables......Page 11
Preface......Page 12
Acknowledgments......Page 14
1 Introduction......Page 16
2 Proactiveness in the firm......Page 31
3 Proactiveness toward customers......Page 48
4 Developing radical innovations......Page 67
5 Customer-related proactiveness in the case innovations......Page 97
6 A modified framework of customer-related proactiveness during the development process......Page 222
7 Conclusions......Page 231
8 Summary......Page 241
Appendix 1: Glossary of key concepts as defined in this study......Page 243
Appendix 2: List of interviews, discussions and correspondence......Page 245
Appendix 3: The most important publications utilized to complement the case descriptions......Page 247
Appendix 4: The most important publications utilized in the case selection......Page 252
Notes......Page 254
Bibliography......Page 259
Index......Page 281