دانلود کتاب Managing the Olympics

فهرست مطالب :

Front Matter....Pages i-xi
The Olympic Games: Managerial and Strategic Dimensions....Pages 1-14
Olympic Games Stakeholder Governance and Management....Pages 15-32
Information, Knowledge and the Organization of the Olympic Games....Pages 33-49
Managing Legacy....Pages 50-65
Managing Sport Participation Legacy at the Olympic Games....Pages 66-83
Managing Sport at the Olympic Games....Pages 84-98
Managing Olympic Venues....Pages 99-126
Managing Transport during the Olympic Games....Pages 127-146
Broadcasting the Olympics....Pages 147-164
Investigating Olympic Sponsorship: A Contemporary Review of Selected Activation and Achievement....Pages 165-181
Olympic Ceremonial, Protocol and Symbolism....Pages 182-205
Managing the Games: Prospects for the Future....Pages 206-210
Back Matter....Pages 211-218