دانلود کتاب Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

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Cover......Page 1
Table of Contents......Page 8
Introduction......Page 16
Recognize Any of These?......Page 17
Move Out of the Way, or Jump on the Bullet Train......Page 18
How to Use This Book......Page 19
FAQs......Page 20
Are There Other Tools in This Book Besides Online Marketing?......Page 21
What Is Web 2.0?......Page 22
Oversaturation......Page 23
Misconceptions......Page 24
Modes of Interaction......Page 25
What Is Web 3.0 Marketing?......Page 26
The Five Key Components of Web 3.0 Marketing......Page 27
Increasing Mobility and Reliance on Mobile Devices......Page 30
A Reduction in the Need to Be “Belly-to-Belly”......Page 31
Conducting a 360-Degree Review of Your Web Platform and Marketing Efforts......Page 32
Investing in New and Additional Technology......Page 37
The Top Five Things You Need to Do to Master and Prepare for the Web 3.0 Wave......Page 39
The Content-Delivery Change Taking Place......Page 40
From Blogging to Microblogging......Page 41
The Two Key Types of Blogs......Page 42
Why Should You Be Blogging?......Page 43
How to Fully Utilize the Power of Your Blog......Page 44
The Shift from Blogging to Microblogging......Page 48
What Is Twitter?......Page 49
Who Should Be Using Twitter?......Page 50
How to Get a Massive Number of Twitter Followers......Page 51
Advanced Twitter-Building Tactics and Other Twitter Tools......Page 54
Retweeting......Page 55
Social Oomph......Page 56
Search.twitter.com......Page 57
Twitter Maintenance......Page 58
What Is Mobile Marketing?......Page 62
Mobile Marketing with SMS......Page 63
Mobile Marketing with MMS......Page 64
Mobile Web Marketing......Page 65
Mobile Marketing Guidelines......Page 66
A World Run on BlackBerrys, iPhones, and Mobile Devices......Page 67
BlackBerrys......Page 68
iPhones......Page 71
SMS......Page 77
MMS......Page 83
Mobile Ads......Page 87
Voice Broadcasts......Page 90
5 Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe......Page 94
The Basics of Virtual Reality World Communities......Page 98
www.SecondLife.com......Page 99
www.ActiveWorlds.com......Page 100
Entropia Universe......Page 101
www.There.com......Page 102
www.Worlds.com......Page 103
www.IMVU.com......Page 104
Other Worlds......Page 108
How to Leverage the Trend......Page 112
Virtual Trade Shows and Events......Page 115
Comparison Between Live and Virtual Trade Shows......Page 116
Advantages of Virtual Trade Shows......Page 117
Disadvantages of Virtual Trade Shows......Page 118
Virtual-Reality-World Banner Ads......Page 123
The Video Craze......Page 126
Two Options for Viewing Video......Page 133
Starting Your Own Internet TV Channel......Page 142
The Flip Video Craze......Page 148
What Are Web Apps?......Page 152
Apps for Personal and General Business Use......Page 153
Using Apps in Web 3.0 Marketing......Page 155
Twitter Apps......Page 156
Facebook Apps......Page 157
Virtual-Reality-World Apps......Page 158
Live Streaming Video Apps......Page 159
How to Create Your Own App......Page 161
Lead Generation and Profit Apps......Page 162
What Is Open-Source Code?......Page 166
Using Open-Source Code......Page 167
9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces......Page 172
Google Apps......Page 174
Collaboration Tool 1: Chatting......Page 179
Collaboration Tool 3: Project Management......Page 180
Collaboration Tool 4: Analytics......Page 181
Collaboration Tool 5: Shopping Cart......Page 185
Collaboration Tool 6: E-Mail Marketing......Page 186
Collaboration Tool 7: Customer Relationship Management......Page 188
Collaboration Tool 8: Teleconferences and Webinars......Page 194
On-Demand/Software as a Service......Page 195
10 Web 3.0 Companies......Page 198
Company: Amazon......Page 199
Why It’s a Web 3.0 Company......Page 200
Why It’s a Web 3.0 Company......Page 201
Why It’s a Web 3.0 Company......Page 203
Company: Cisco......Page 204
Why It’s a Web 3.0 Company......Page 205
11 Your Action Plan: Putting It All Together and Taking Action......Page 208
Your Action Plan for the Next Three to Six Months and Beyond......Page 213
The Areas You Should Start with Immediately......Page 216
Final Thoughts on the Evolution of the Web......Page 219
Conclusion: The Art of Giving Back......Page 222
St. Jude Children’s Research Hospital......Page 225
Make-a-Wish Foundation......Page 226
How to Start Giving Back......Page 227
A......Page 230
C......Page 231
E......Page 232
I......Page 233
M–N......Page 234
P......Page 235
S......Page 236
V......Page 237
Y–Z......Page 239