دانلود کتاب Marketing Libraries in a Web 2.0 World

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Contents\nPreface/Préface\nForeword/Avant-propos\nSection-I: Web 2.0 and marketing: general concepts\n The Library 2.0: origins of the concept, evolutions, perceptions and realities\n Making Web 2.0 work for users and libraries\n Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité?\nSection-II: Adopting Web 2.0 strategies\n Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools\n Innovation as a framework for adopting Web 2.0 marketing approaches\nSection-III: Marketing with Web 2.0 and the client\n Web 2.0 : de nouveaux usagers en bibliothèque?\n Creating and using Personas for library service in the Web 2.0 era: a case study of the Chinese Academy of Sciences\n The impact of CMR 2.0 in the library\nSection-IV: Case studies\n How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities\' library experiences\n La dimension participative du Web 2.0 : un atout marketing pour la bibliothèque de l’École Supérieure de Banque d\'Alger\n Library Marketing 2.0: experiences of the ETH-Bibliothek with social media\nSection-V: International perspectives\n Web 2.0 tools and the marketing of libraries: the case of Africa\n Brazilian librarians and Twitter\nConclusion\nMarketing in a Web 2.0 world: a conference perspective