دانلود کتاب Marketing Perishable Farm Products

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CHAPTER I. Character And Significance of the Problem\nThe Scope of the Investigation\nExtent of Trade in Perishable Produce\nSeasonal Fluctuations in Prices of Perishables\nSectional Fluctuations in Prices of Perishables\nCost of Getting Perishables From Producers to Consumers\nLosses from Decay of Perishables\nSummary of the Social Costs incident to the Marketing of this Class of Goods\nCauses of the Demand for a Reduction in the Cost of Marketing these Products\nWhat Has Been Done to improve the Marketing of Perishables\nStatistical Tables\nCHAPTER II. The Present System of Marketing Perishables\nOutline of the Machinery of the Market\nComplications and Lack of Uniformity in Marketing Operations\nCost-factors of the Middleman System\nDistinction between the Middleman Machinery and its Operators\nTables of Transportation Rates\nCHAPTER III. Why the System is a Burden to Society\nReasons for Wide Fluctuations in Prices in Each Market\nThe Fundamental Economic Forces which Regulate Prices\nHow these Forces Regulate the Prices of Perishables\nSectional Margins in Prices: Causes\nCauses of Losses from Deterioration\nCauses for Wide Margins Between Farm Prices and Consumers\' Prices\nSummary of Factors to be Dealt With in Reducing the Social Costs of Marketing Perishables\nChapter IV. Reform of the Marketing Processes or Machinery\nSuggested Programs of Reform\nLimitations of Direct Marketing\nFinding Consumers\nTransferring the goods to Consumers\nEconomic Value of Marketing Machinery for Perishables\nReduction of the Cost of Marketing through Simplification of the Processes\nSales by Producers\nSales by Professional Shippers\nPurchases by Retailers\nSimplification of Marketing Processes through Cooperation and Municipal Markets\nFarmers\' Cooperative Marketing Associations\nConsumers\' Cooperative Stores\nMunicipal Markets\nSummary\nChapter V. Reduction of Costs of Performing the Marketing Processes\nThrough Government Market Departments or Bureaus\nStandardization of Grades and Packages\nElimination of Unfair Business Practices\nOrganizing Market Information\nRegulation of Transportation, Refrigeration and Terminal Facilities\nInvestigative and Educational Work\nGetting Efficient Market Departments\nReduction of the Costs Through Cooperative Associations\nReduction of Costs through Competition\nAmong Shippers\nIn the Wholesale Trade\nIn the Retail Trade\nChapter VI. Reduction of the Burdens of Marketing by Changing the Nature of the Goods and Area of Production\nReduction of the Perishability of the Goods\nCold-storage\nManufacturing\nProducing Hardier Varieties\nReduction of Seasonal Production\nDevelopment of Varieties which have a Long Season of Harvesting\nWidening the Area of Production for Different Goods\nDevelopment of Centralized Producing Sections\nAPPENDIX\nA. The National Law for the Standardization of Apple Grades and Containers\nB. Market Information of Peach Movement for One Day as given out by the Office of Markets of the U. S. Department of Agriculture