دانلود کتاب Marketing Revealed: Challenging the Myths

فهرست مطالب :

Front Matter....Pages i-xiv
Marketing: What It Is....Pages 1-8
Marketing R&D....Pages 9-18
Marketing as a Philosophy of Business....Pages 19-30
Do We Know Anything in Marketing?....Pages 31-42
Marketing’s Job....Pages 43-48
Managing Your Markets....Pages 49-62
New Thoughts on Market Segmentation....Pages 63-71
Lost Customers....Pages 73-79
You Don’t Know Good Advertising....Pages 81-87
What Makes a Good Advertisement?....Pages 89-100
Media Selection: Where Should You Advertise?....Pages 101-106
Your Advertising Agency Is Not Your Partner....Pages 107-113
Ask Not What Your Brand Can Do For You …....Pages 115-124
Marketing Mathematics....Pages 125-136
Pricing Strategies....Pages 137-149
Distribution....Pages 151-157
Power....Pages 159-163
A New Idea in Marketing: Honesty....Pages 165-174
Outside Your Company....Pages 175-187
Back Matter....Pages 189-192