دانلود کتاب Mass Customization and Customer Centricity: In Honor of the Contributions of Cipriano Forza

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Foreword: The Academic Story of Cipriano
Preface
Presentation
Book Contents
Acknowledgments
Contents
List of Contributors
List of Figures
List of Tables
Part I: Managing Mass Customization
Revisiting Form Postponement at the Operations-Marketing Interface: Form Postponement Types, Customer Utility and Sales Performance
1 Introduction
2 Literature Review
3 Form Postponement and Uncertainty Reduction: A Broader Perspective
4 Uncertainty Sources and Customers’ Interrelated Preferences for Customization and Responsiveness
5 Linking Form Postponement, Customer Utility and Sales Performance: A Typological Theory
6 Linking Form Postponement Types and Mass-Customization Strategies
7 Discussion and Conclusion
7.1 Theoretical Implications
7.2 Limitations and Future Research Opportunities
7.3 Managerial Implications
References
The Role of SKU Management in Product Variety Reduction Projects
1 Introduction
2 Literature Background
2.1 Product Variety Management
2.2 SKU Management
3 Methodology
4 Case Study Findings
5 Discussion
6 Conclusion
References
The Internationalization of SME Production: Organizational Challenges and Strategic Opportunities
1 Introduction
2 Literature Review
3 Research Framework
4 Method
5 Manu-Intl and the Internationalization Process
6 Changes and Organizational Implications
6.1 Formalization
6.2 Assembling Process
6.3 Staff
6.4 Design Technology
6.5 Communication Technology
6.6 Self-awareness
6.7 Entrepreneurs’ Mentality
6.8 Workers’ Mentality
6.9 Production Department’s Role
6.9.1 Sourcing
6.10 Designing
6.11 Regulations’ Knowledge
6.12 Market Knowledge
6.13 Relationship Managers–Workers
6.14 Branding
6.15 Strategic Planning
7 Sustainable Competitive Advantages
7.1 Awareness of Internationalization Possibilities
7.2 Improved Complexity Management
7.3 Reduced Resistance to Change
7.4 Augmented International Open-Mindedness
7.5 Improved Branding Strategy: International but Flexible
7.6 The Increased Vision of the Future
8 Discussion and Conclusions
References
Interorganizational Enablers of Mass Customization: A Literature Review
1 Introduction
2 Method
3 Results
3.1 Variables Focused on Relationships with Customers
3.2 Variables Focused on Relationships with Suppliers
3.3 Variables on Relationships with the Entire Supply Chain or Other External Stakeholders
4 Discussion and Conclusion
References
The Ghost in the Machine: A Multi-method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency
1 Introduction
2 Study I: Development of an Interpretive Theoretical Model
2.1 Data Analysis
2.2 Prospecting
2.3 Blueprinting
2.4 Patching
2.5 Requisite Distribution of Abilities Supporting Prospecting, Blueprinting and Patching Tasks Across Workflow Functions
3 Study II: Triangulating the Interpretive Model
3.1 Measurement Instrument
3.2 Measurement Properties
3.3 Common Method Variance
3.4 Analysis and Results
4 Discussion and Limitations
4.1 Manufacturing Flexibility: The Role of Production Workers and Production Managers
4.2 Ambidexterity and the Productivity Dilemma
4.3 Implications for Research in Manufacturing Strategy
4.4 Managerial Implications
4.5 Limitations
5 Conclusion
References
Part II: Online Sales Configurators and Communication
Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021
1 Introduction
2 Review of the Literature
2.1 Terminology and Research Trends
2.2 When Is a Product Customized?
2.3 Mass Customization in Electronic Commerce
3 Method
3.1 Questionnaires
3.2 Participants
4 Results
5 Discussion
6 Conclusion
References
Creating Customization Experiences: The Evolution of Product Configurators
1 Introduction
2 Product Configurators
3 What Types of Product Configurators Are There?
3.1 STO: Select-to-Order
3.2 PTO: Pick-to-Order
3.3 ATO: Assemble-to-Order
3.4 CTO: Configure-to-Order
3.5 MTO: Make-to-Order
3.6 ETO: Engineer-to-Order
4 The Configurator Database Research Project
5 Configurator Success Factors
6 Customization Experience
7 Collecting Data to Measure Customer Experience
7.1 Data Collection
7.1.1 Responsiveness
7.1.2 Navigation Type
7.1.3 Configuration Options
7.1.4 Live Price Update
7.1.5 Checkout
7.1.6 Product Display
7.1.7 Product Display Style
7.1.8 Visualization Technology
7.1.9 Perspectives
7.1.10 Data Transfer Size
7.2 Analysis
7.3 Device Optimization
7.4 Customization Navigation
7.5 Product Visualization Style
7.6 Visualization Technology
7.7 Available Perspectives
7.8 Data Transfer and Visualization Technology Sizes
7.9 Amount of Configuration Options
7.10 Checkout Capabilities
7.11 Checkout Functionality
7.12 Live Price Updates
7.13 Data Extraction and Conversion
8 Conclusion
References
Enhancing Users’ Digital Social Interactions While Shopping via Online Sales Configurators
1 Introduction
2 Theoretical Background
2.1 The Importance of Designing Social Interactive Features to Support Users’ Decision-Making While Shopping Via Online Sales Configurators
2.1.1 Social Networking Dynamics While Shopping Off-On Line
2.2 Customer Online Search for Information and Social Recommendation Dynamics
2.3 The Messy Middle While Shopping Via Online Sales Configurators
3 Related Works
3.1 Social Commerce Principles
3.2 Social Software Connected to Online Sales Configurators
3.3 Users’ Need for Digital Social Interactions
4 The “K-interactive feature”
5 Conclusions
References
Impact of Racial Diversity in Advertising on the Perception of Mass-Customized Products by Consumers
1 Introduction
2 Conceptual Background
2.1 Advertising and Audience Involvement
2.2 On the Impact of Heuristics on Buyers
2.3 The Concept of Racial Sensitivity
2.4 Specifics of Advertising Mass-Customized Products
2.5 Consumer-Perceived Value and Research Questions
3 Methodology
3.1 Procedure
3.2 Stimulus
3.3 Questionnaire and Measures
3.4 Participants
4 Results
4.1 Impact on the Perceived Functional Value (Quality Perceptions)
4.2 Impact on the Perceived Emotional Value
4.3 Impact on the Perceived Social Value
4.4 Impact on the Potential Consumer’s Willingness to Customize
4.5 Impact on the Potential Consumer’s Willingness to Pay a Higher Price
5 Discussion and Conclusions
6 Limitations and Future Research
References
Part III: Research, Publications and Engagement of Cipriano Forza
Bibliometrics and Citation Analysis of the Works of Professor Forza
1 Introduction
2 Methodology
2.1 Identifying the Publications
2.2 Assessing Initial Search Results
2.3 Refinement of the Search Results
2.4 Initial Data Statistics
2.5 Final Data Analysis and Synthesis
3 Description of Bibliometric Analysis
3.1 Bibliometric and Citation analysis
3.1.1 Author Influence and Affiliation Statistics
3.1.2 Keywords Statistics
3.1.3 Bibliographic Coupling
3.1.4 Co-word Analysis
3.1.5 Citation Analysis
3.2 Network Analysis of the Publications
3.2.1 Co-citation Analysis
3.2.2 Co-authorship Analysis
4 Result
4.1 Descriptive Statistics
4.2 Bibliometric Analysis
4.2.1 Author Influence and Affiliation Statistics
4.2.2 Keywords Statistics
4.2.3 Bibliographic Coupling
4.2.4 Co-word Analysis
4.2.5 Citation Analysis
4.3 Network Analysis Results
4.3.1 Co-citation Analysis
4.3.2 Co-authorship Analysis
5 Conclusion and Limitations
References
Retrospective of the MCP-CE Conference in the Period of 2004–2020
1 Introduction
2 Overview of Past MCP-CE Conferences
2.1 First MCP-CE 2004 Conference in Rzeszow, Poland
2.2 Second MCP-CE 2006 Conference in Rzeszow, Poland
2.3 Third MCP-CE 2008 Conference in Novi Sad-Palić, Serbia
2.4 Fourth MCP-CE 2010 Conference in Novi Sad, Serbia
2.5 Fifth MCP-CE 2012 Conference in Novi Sad, Serbia
2.6 Sixth MCP-CE 2014 Conference in Novi Sad, Serbia
2.7 Seventh MCP-CE 2016 Conference in Novi Sad, Serbia
2.8 Eighth MCP-CE 2018 Conference in Novi Sad, Serbia
2.9 Ninth MCP-CE 2020 Conference in Novi Sad, Serbia
3 Instead of the Conclusion
Personal Statements by Former Ph.D. Students
Thomas Aichner
Igor Kalinic
Alessandro Maschietto
Elisa Perin
Fabrizio Salvador
Enrico Sandrin
Nikola Suzić
Svetlana Suzić
Alessio Trentin
Robel Negussie Workalemahu
Index