دانلود کتاب Mastering Mobile Learning: Tips and Techniques for Success

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Mastering Mobile Learning: Tips and Techniques for Success......Page 5
Copyright......Page 6
Contents......Page 7
Foreword......Page 13
Preface......Page 17
Introduction......Page 19
Part 1: Understanding Mobile Learning......Page 23
Chapter 1: Enterprise Mobile Learning: A Primer......Page 25
Business Drivers of Mobile Learning......Page 26
The Mobile Learning Ecosystem......Page 27
Capturing Data......Page 28
Contextual Inquiry......Page 29
Designing and Creating Mobile Learning Content......Page 30
2. A Shift in Time......Page 33
4. A Shift in the Amount of Information......Page 34
5. A Shift in the Location of Information......Page 35
7. A Shift in Control......Page 36
References......Page 37
Chapter 3: The Disruptive Nature of Mobile Learning......Page 39
What Is Meant by Disruptive?......Page 40
How Is Mobile Learning Disruptive?......Page 41
The Impact on Organizations......Page 43
Significant Opportunities for Mobile Exist, But They Are Not Always Immediately Obvious......Page 44
HR and Training Departments Must Change How They View and Create Learning......Page 45
Conclusion......Page 46
Reference......Page 47
Chapter 4: Why Executives Should Care About Mobile Learning......Page 49
Chapter 5: mLearning Is Not e-Learning on a Mobile Device......Page 53
Information Access......Page 55
Context......Page 56
Performance Support......Page 57
The Unique Affordances of Mobile......Page 58
Different Doesn’t Necessarily Mean Better......Page 59
Reference......Page 60
Part 2: Strategic Thinking About Mobile Learning......Page 61
Choose the Most Appropriate Mobile Platform......Page 63
Implement Proper Procurement......Page 65
Adopt Sound Policies......Page 67
Properly Provision Your Devices......Page 70
Publish Content for Your Users......Page 72
Standardize Your Procedures......Page 74
Chapter 7: The Business Case for Mobile Learning......Page 77
Mobile Learning and Increasing Revenue......Page 78
How You Sell......Page 79
What You Sell......Page 80
Cutting Costs......Page 81
Reference Materials and Job Aids......Page 82
Performance Support Tools......Page 83
Applications for Your Company......Page 84
Conclusion......Page 85
Chapter 8: The New “Nomadism” as a Driver of Mobile Learning......Page 87
Reference......Page 89
Chapter 9: Creating a Mobile Learning Content Strategy......Page 91
References......Page 94
1. Micro-Blogging......Page 95
4. SMS (Text) Message Alerts......Page 96
5. Create a Mobile Version of Your PowerPoint Slides......Page 97
7. Poll Everywhere......Page 98
Chapter 11: Building Brand Advocacy Through Mobile Learning......Page 101
A Case Study of Brand Advocacy: State Farm Insurance......Page 104
References......Page 106
Chapter 12: Developing a Mobile Management Strategy......Page 107
Bring Your Own Device (BYOD)......Page 108
Lost/Stolen Devices and Ex-Employees......Page 110
Private Property, Corporate Property......Page 111
Circling the Wagons: Mobile Management Strategy......Page 112
Mobile Application Management Strategy......Page 114
References......Page 117
Chapter 13: Change Management Strategies for Mobile Learning......Page 119
Start Using Your Own Mobile Device—A Lot......Page 120
Do Some Informal Polling......Page 121
Part 3: The Varieties of Mobile Learning Experiences......Page 123
Chapter 14: Categories of Mobile Learning Content......Page 125
Chapter 15: Unique Affordances of Mobile Learning......Page 129
Clocks......Page 132
Computing Functions/Apps......Page 133
Embodiment......Page 134
External Sensors......Page 135
Geospatial Data......Page 136
Input/Output Peripherals......Page 137
Media Viewer/Playback Function......Page 138
Messaging......Page 139
Networking......Page 140
Short-Range Communications......Page 141
Voice/Phone Communications......Page 142
References......Page 143
Give Your Learners “Just Enough”......Page 145
Make Sure Your Information Is “Just in Time”......Page 146
Take Advantage of “Just for Me”......Page 147
Taking Geolocation Further......Page 148
Chapter 17: Incorporating Multi-Touch and Gestures into Mobile Learning......Page 149
Creating a Mobile-First Experience......Page 150
Sample Gestures......Page 151
Summary......Page 152
References......Page 153
Chapter 18: Storing Preferences and Inferring Intent in Mobile Learning Experiences......Page 155
References......Page 158
Chapter 19: Using a Mobile Camera as a Powerful Learning Tool......Page 159
Exploring in More Detail......Page 160
Chapter 20: Employing Mobile Device Sensors for Enhanced Learning Experiences......Page 163
We’re Just Warming Up......Page 164
Reference......Page 166
Chapter 21: Alternative Reality Games as Mobile Learning......Page 167
Examples......Page 168
The Applicability of ARGs in Organizational Learning......Page 169
Getting Started......Page 170
Conclusion......Page 172
Chapter 22: Using Mobile Games for Sales Training and Assessment......Page 175
References......Page 178
Chapter 23: Voice and Messaging for Mobile Learning......Page 179
Reference......Page 182
Chapter 24: Using Mobile Devices as Research Tools......Page 183
Mobile Devices for Market Research......Page 184
Mobile Research in the Human Sciences......Page 185
Mobile Field Research in Agriculture......Page 186
Mobile Research in Healthcare......Page 187
References......Page 188
Chapter 25: Performance Support as a Form of Mobile Learning......Page 189
References......Page 191
Chapter 26: Mobile Learning in “Third Spaces”: The Move to Alternative Workspaces......Page 193
Chapter 27: The Impact of Mobile Learning on Assessment and Evaluation......Page 197
Advantages of Mobile Assessment......Page 198
The Near Future of Mobile Assessment......Page 200
References......Page 201
Part 4: Design and Development Processes for Mobile Learning......Page 203
Chapter 28: Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning......Page 205
References......Page 208
Chapter 29: Ubiquity and Mobility as Design Considerations for Mobile Learning......Page 209
Always On......Page 210
Always with You......Page 211
Always Connected......Page 212
Entering the World of the “Three Always”......Page 213
References......Page 215
Chapter 30: Design Considerations in Converting e-Learning to mLearning......Page 217
Assess Your Existing Content......Page 218
Redesign Your Experiences......Page 219
Be Mindful of Key Design Considerations......Page 220
What Not to Do......Page 221
The Last Word......Page 222
Chapter 31: The Importance of Curation for Successful Mobile Experiences......Page 223
Consider Your Focus......Page 224
Research Paper Equivalents......Page 225
Cull the Content......Page 226
Chapter 32: Selecting Tools for Mobile Learning Development......Page 227
References......Page 229
Chapter 33: Instructional Design Patterns for Mobile Learning......Page 231
Background......Page 232
Analyzing a Mobile Learning Case Study......Page 235
Conclusion......Page 238
References......Page 239
Chapter 34: Creating Digital Publications for Mobile Learning......Page 241
Digital Publications......Page 242
Content and Best Practices......Page 243
Tying It All Together......Page 244
Chapter 35: Designing for Multiple Screens in iOS......Page 247
View Autoresizing......Page 248
Using Autoresizing to Design for Multiple Screens......Page 250
Chapter 36: Designing for Context......Page 253
Chapter 37: Using Mobile Devices to Leverage Social Media for Learning......Page 255
Constructivist Theories of Social Learning......Page 256
Learning Using Social Media......Page 258
References......Page 259
Chapter 38: Responsive Design for Multiple Screen Formats......Page 261
Diving Into Responsive Design......Page 263
References......Page 267
Chapter 39: Design Choices for Mobile Learning Management Systems......Page 269
The LMS Spectrum......Page 270
Chapter 40: Maps 3.0: The New Route to Learning with Social Geospatial Data......Page 273
Understanding the Technology of Place......Page 274
Where Am I?......Page 276
How Am I Progressing?......Page 277
Designing and Building the App......Page 278
Other Supporting Technology......Page 279
Use Cases for Wayfiler......Page 280
Reference......Page 281
Chapter 41: Using Push Notifications to Make Mobile Learning More Useful......Page 283
The Reflow......Page 287
Reducing the Cost of a Reflow......Page 288
Reducing the Number of Reflows......Page 289
Conclusion......Page 293
Chapter 43: Understanding the Experience API......Page 295
Chapter 44: Implementing Mobile Learning Metrics......Page 299
Measuring Results......Page 300
Putting This into Action......Page 301
Reference......Page 302
Part 5: Managing and Delivering Mobile Learning Projects......Page 303
Start with Business Strategy......Page 305
Decide on the Types of Mobile Learning Experiences......Page 306
Make Decisions About Which Technologies to Use......Page 307
Put Your Implementation Team in Place......Page 308
Transfer the Mobile Learning System to an Operations Group......Page 309
Chapter 46: Security in a Mobile World......Page 311
Chapter 47: Education and Training for Mobile Development......Page 313
Chapter 48: Integrating Mobile Learning with Social Media......Page 315
The Informal Basis of Learning......Page 316
Social Media and Learning in the Real World......Page 317
Putting It into Practice......Page 318
Leveraging the Effects......Page 320
References......Page 322
Chapter 49: Budgeting for Social and Mobile Learning......Page 323
References......Page 327
Chapter 50: Keeping Up with New Developments in Mobile Learning......Page 329
Look for the Ripple Effects of Mobile Learning Technologies......Page 331
References......Page 333
About the Authors......Page 335
About the Contributors......Page 337
About the Association for Talent Development......Page 339
Index......Page 341
End User License Agreement......Page 362