دانلود کتاب Modern Radio and Audio Production: Programming and Performance

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Cover
Half Title
Title
Statement
Copyright
About the Authors
Brief Contents
Contents
Preface
Foreword
Ch 1: Production in Modern Radio
Ch 1: Introduction
The Durability of Radio
Sound of the Station
Formats
Reaching a Specific Audience
How Target Audiences Affect Format
How Formats are Constructed
Other Programming Developments in Radio
Satellite Radio Comes of Age
Noncommercial Radio
Economics of Radio
The Role of the Producer in Modern Radio
Ch 1: Summary
Part 1: Audio Fundamentals
Ch 2: Sound and Microphones
The Basics of Sound
The Microphone: How it Works
Physical Types of Microphones
Microphone Selection and Use
Ch 2: Summary
Ch 2: Applications
Ch 2: Exercises
Ch 3: The Console
Ch 3: Introduction
Function of the Console
Understanding Console Function: Some Hypothetical Examples
Understanding Console Function: Actual Consoles
Operation of the Audio Console
Ch 3: Summary
Ch 3: Applications
Ch 3: Exercises
Ch 4: Recording and Playback Technology
Ch 4: Introduction
Digital Audio Files
Disk Drive Recording
Compact Discs
Recordable CDs and DVDs
CD Players Operation and Usage
Solid State Drives and Flash Memory
The Digital Cart Machine
Remote Inputs
Ch 4: Summary
Ch 4: Applications
Ch 4: Exercises
Ch 5: Editing
Ch 5: Introduction
The Basics of Editing Audio
Copying, Pasting, and Looping
Using Alternative Technologies
Dubbing
Ch 5: Summary
Ch 5: Applications
Ch 5: Exercises
Part 2: Radio Fundamentals
Ch 6: Recorded Program Production
Ch 6: Introduction
Recorded versus Live, On-Air Production
Layout of a Production Studio
Working in a Production Studio
Music
Recorded Voice
Sound Effects
Combining Elements in Production
Ch 6: Summary
Ch 6: Applications
Ch 6: Exercises
Ch 7: Live, On-Air Production
Ch 7: Introduction
Typical Airshift
Sound of the Station
Suggestions for Live, On-Air Production
Working With Satellite and Network Services
Ch 7: Summary
Ch 7: Applications
Ch 7: Exercises
Ch 8: Computer-Driven Technology
Ch 8: Introduction
Computer Basics
Computer-Generated Effects
Computer-Assisted Editing
Computers in Automation and Satellite Services
Computers in the Programming Function
Ch 8: Summary
Ch 8: Applications
Ch 8: Exercises
Part 3: Aural Communication
Ch 9: Achieving an Effect
Ch 9: Introduction
What Is an Effect?
Kinds of Effects
How Production Elements Support a Theme
How a Producer Uses Production Elements
Using Elements of Sound to Achieve an Effect
Recording a Voice
Ch 9: Summary
Ch 9: Applications
Ch 9: Exercises
Ch 10: Drama and Dramatic Elements in Radio Production
Ch 10: Introduction
The Structure of Drama
Dramatic Elements in Commercial Production
Dramatic Elements in News Production
Technical Considerations of Radio Drama
Ch 10: Summary
Ch 10: Applications
Ch 10: Exercise
Ch 11: Writing for the Ear
Ch 11: Introduction
In Audio, Your Ears Become Your Eyes
Ten Basic Word and Sentence Techniques for Writing for the Ear
Ten Basic Paragraph and Overall Story Construction Techniques for Writing for the Ear
Ch 11: Summary
Ch 11: Applications
Ch 11: Exercises
Part 4: Specialized Production
Ch 12: Commercial Production
Ch 12: Introduction
What Makes a Commercial Effective?
Elements of Effective Radio Advertising
Practical Approaches to Radio Commercials
Suggestions for Producing Effective Commercials
Production Applications in Station Promotion
Ch 12: Summary
Ch 12: Applications
Ch 12: Exercises
Ch 13: News Production
Ch 13: Introduction
News Gathering
News Writing
News Assembly
A Quick Primer on Radio News Writing
News Reading and Reporting
News and Public Affairs Programming
Newscasts
Talk Shows
Special Events
Production Techniques for News and Public Affairs
Ch 13: Summary
Ch 13: Applications
Ch 13: Exercises
Ch 14: Remote and Sports Production
Ch 14: Introduction
Remote Radio Equipment
Planning the Remote
The Sports Remote
A Final Note
Ch 14: Summary
Ch 14: Applications
Ch 14: Exercises
Ch 15: Advanced Production: Multichannel, Music, and Special Effects
Ch 15: Introduction
Multichannel Recording
Stereo
Recording Music
Electronic Equipment and its use in Radio Production
Ch 15: Summary
Ch 15: Applications
Ch 15: Exercises
Part 5: The Business of Radio: Legacy and New Media Models
Ch 16: Production, Programming, and the Modern Format
Ch 16: Introduction
The Audience and the Format
The Specifics of the Radio Format
On-Air and Off-Air Production in the Modern Format
Putting a Format on Air
Ch 16: Summary
Ch 16: Exercises
Ch 17: Radio and the New Digital Infrastructure
Ch 17: Introduction
Items on the Infinite Dial
Radio and the Long Tail
How the Infinite Dial and the Long Tail can Create a Market
A Turn of the Infinite Dial
Ch 17: Summary
Ch 17: Applications
Ch 17: Exercises
Ch 18: Mobile Radio and the Battle for the Dashboard
Ch 18: Introduction
The New Frontier
Strategies for Reaching the Mobile Audience
The Role of the App
Ch 18: Summary
Ch 18: Applications
Ch 18: Exercises
Ch 19: Entrepreneurial Radio
Ch 19: Introduction
The New World of the Media Entrepreneur
Monetizing Internet Media Content
Google’s Role in Media Entrepreneurship
Other Monetization Models
Services for Internet Radio
Ch 19: Summary
Ch 19: Applications
Ch 19: Exercises
Ch 20: Ethics and the Modern Communication Professional
Ch 20: Introduction
Why Study Ethics? Debunking Some Myths
What Is Ethics?
Ethics and the Question of Whether Ends Justify Means
Consequentialism, Non-Consequentialsm, and Golden Mean Ethics in Practice
Pros and Cons of Each Argument
The Resolution
Main Issues in Ethics Confronting Radio Communicators
Codes of Ethics
Ch 20: Summary
Ch 20: Applications
Ch 20: Exercises
Appendix: A Capsule History of Radio: Past Meets Future for the Modern Producer and Programmer
Glossary
Suggested Readings
Web Links
Index