دانلود کتاب Optimal Bundling: Marketing Strategies for Improving Economic Performance

فهرست مطالب :

Front Matter....Pages I-VIII
Front Matter....Pages 1-1
Introduction to Price Bundling....Pages 3-5
Bundling — A Powerful Method to Better Exploit Profit Potential....Pages 7-28
Front Matter....Pages 29-29
Optimal Price Bundling — Theory and Methods....Pages 31-59
Stochastic Option Bundling and Bundle Pricing....Pages 61-86
Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty....Pages 87-117
Market-Oriented Complexity Management Using the Micromarket Management Concept....Pages 119-131
Management Accounting and Product Variety....Pages 133-155
A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles....Pages 157-174
Front Matter....Pages 175-175
Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles....Pages 177-194
Buyers’ Evaluations of Mixed Bundling Strategies in Price-Promoted Markets....Pages 195-208
How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment....Pages 209-235
Evaluating Multidimensional Prices in the Bundling Context....Pages 237-251
Product and Service Bundling Decisions and their Effects on Purchase Intention....Pages 253-267
Utility-Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Method....Pages 269-295
Back Matter....Pages 297-299