دانلود کتاب People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth

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Contents......Page 8
Introduction: People and Planet and Profit......Page 12
The People, Planet, Profit Manifesto......Page 21
Rethinking business......Page 24
My world: Kris, the Indian computer engineer......Page 25
My world: Claire the South African banker......Page 26
My world: Grant, the American entrepreneur......Page 27
Purpose beyond profits......Page 28
Making people’s lives better......Page 30
Defining an inspiring purpose......Page 32
Turning promises into reality......Page 35
Google and Microsoft: finding purpose in a digital world......Page 37
People, planet, profit: the reality of purpose......Page 41
Strategies for growth......Page 47
Finding markets with sustainable growth......Page 50
Creating differentiation by doing good......Page 53
New business models for a new business world......Page 54
Apple and Nokia: being cool in a caring world......Page 56
People, planet, profit: the reality of strategy......Page 60
Inspiring leadership......Page 67
Leaders of the new business world......Page 69
Leaders as the catalysts of change......Page 72
What it means personally......Page 73
Patagonia and Timberland: reaching new heights......Page 75
People, planet, profit: the reality of leadership......Page 78
Reconnecting business......Page 82
My world: Sugito, the Japanese salesman......Page 83
My world: Ash, the young Singapore journalist......Page 84
My world: Summerly, the London art gallery owner......Page 85
Conscience consumers......Page 86
Enabling people to be good......Page 89
The new consumer agenda......Page 92
Segmenting the conscience consumers......Page 93
Coca-Cola and Danone: seeing a different side of life......Page 96
People, planet, profit: the reality of consumers......Page 100
Sustainable innovation......Page 102
Social and environmental drivers of innovation......Page 105
Innovating every aspect of business......Page 108
The creative potential of social entrepreneurs......Page 110
Amazon and eBay: redefining markets through innovation......Page 113
People, planet, profit: the reality of innovation......Page 115
Engaging consumers......Page 120
Engaging people through enlightened dialogue......Page 122
Building networks to do more together......Page 124
The ‘good’ consumer experience......Page 127
Marks & Spencer and Wal-Mart: retail revolutionaries......Page 129
People, planet, profit: the reality of engagement......Page 133
Releasing business......Page 138
My world: Biki, the Barcelona mother......Page 139
My world: Stuart, the London advertising exec......Page 140
My world: Nicky, the Hong Kong banker......Page 141
Sustainable operations......Page 142
Working better together......Page 143
Good sourcing, transporting and producing......Page 145
The power of sustainable energy and technologies......Page 148
Adidas and Nike: no finish line......Page 149
People, planet, profit: the reality of operations......Page 152
Delivering performance......Page 156
Certification, labels and sustainable impacts......Page 158
Linking sustainability to business results......Page 164
Managing business performance and reputation......Page 167
News Corporation and Time Warner: beyond print......Page 169
People, planet, profit: the reality of performance......Page 174
Transforming business......Page 177
Making sustainable change happen......Page 179
Articulating the case for change......Page 181
Managing the implementation......Page 182
Ikea and Interface: good living......Page 185
People, planet, profit: the reality of transformation......Page 189
Emerging futures......Page 193
Leading in the new business world......Page 195
Sustainable innovation and lifestyles......Page 198
Business as a force for positive change......Page 205
Resources......Page 208
The People, Planet, Profit A to Z......Page 209
The People, Planet, Profit directory......Page 215
The People, Planet, Profit programme......Page 221
Authors and contributors......Page 223
Index......Page 229