دانلود کتاب Personal training business: step-by-step startup guide

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Copyright
Contents
Start Your Own Personal Training Business: Your Step-by-Step Guide to Success Fourth Edition
Title Page
Preface
Chapter 1: Introduction to Personal Training
What Do Personal Trainers Do?
Meet the Experts
Who Is Your Market?
Is This Business for You?
Credibility and Credentials
Continuing Education
Chapter 2: Designing Your Business
Business Plan Elements
To Market, to Market
The Competitor You Can\'t See
Committed Long Term
The Industry\'s Showcase
Selling Related Products
Establishing Policies and Procedures
Cancellation Policy
Late Policy. Think About the UnthinkableAre You Liable?
Are You on a Mission?
Chapter 3: Structuring Your Business
Business Structure
Business Insurance
Licenses and Permits
Professional Advisors
What\'s in a Name?
Chapter 4: Locating and Setting Up Your Business
Independence or Autonomy?
Recreation and Community Centers
Home Gyms
Personal Training Studios and Private Gyms
Mobile Gym Units
The Great Outdoors
Commercial Facilities
Chapter 5: Operating Online
Setting Up Your Website
Getting Outside Help
Computer-Based Training Tools
Email Dos and Don\'ts
Boosting Traffic. Website DisclaimerChapter 6: Create a Social Media Presence in 19 Baby Steps
Making Use of Heavy Traffic Sites
Where\'s My Tribe?
Baby Steps
Words Are Hooks
How Are the Pros Using Social Media?
Good Habits Die Hard
Building Relationships Takes Time
Chapter 7: Setting Yourself Apart
Trends
Zumba
Destination Venues
Group Training
TRX
Yoga, Stretching Arts, and Preventative Therapy
Baby Boomer Fitness
Wellness Coaching
Functional Training
At the Core
Choosing a Niche
Consider Your Strengths and Likes
Chapter 8: Startup Expenses and Financing
Sources of Startup Funds. Equipping Your BusinessTelecommunications
Office Supplies
Exercise Equipment
Vehicle
Adding It All Up
Chapter 9: Staffing Your Business
Where to Look
Evaluating Applicants
Once They\'re on Board
Paying Your Employees
Employee Benefits
Employees or Independent Contractors?
Noncompete and Confidentiality Agreements
Chapter 10: Building Client Relationships
The Initial Consultation
As the Boss
Critical Documents
Informed Consent, Release, and Assumption of Risk
Physician Consent/Clearance
Fitness Assessment
Client Records
Keeping Your Clients Motivated
Clients as Allies. Can Clients Reach You?Chapter 11: Advertising and Marketing
Marketing 101
Getting the Word Out
Direct Mail
Collateral Materials
The Real Gold Mine
Medical Referral Programs
Ideas for Promoting Your Business
Is It Newsworthy?
Give It Away
Selling Your Business
Be Prepared
Assessing Your Results
Chapter 12: Fiscal Fitness
Pricing Your Services
Payment Methods
Accepting Credit and Debit Cards
Setting Credit Policies
Billing
Keeping Records
Ask Before You Need
Chapter 13: Tales from the Trenches
Know What Your Clients Know
Sleep Research Is Hot Right Now!
Stay Flexible.