توضیحاتی در مورد کتاب :
در این چهل مقاله برجسته، متفکر مشهور مدیریت، پیتر اف. دراکر، چگونگی تأثیر بسترهای اجتماعی، سیاسی و اقتصادی بر نقش مدیر را بررسی می کند. با توجه به پسزمینه بازار قرن بیست و یکم، با سرعت نفسگیر، مسائل سیاسی پیچیده، تهدیدات اقتصادی، و رقابت بیرحمانه جهانی، خرد و بینش کتاب دراکر کلاسیک است: بیزمان، پیشبینیکننده و عملی.
دراکر با این استدلال که مدیریت نه تنها وظیفه پاسخگویی به مسائل پیچیده اقتصادی روز را برعهده دارد، بلکه پاسخگویی به نیازهای مشتریان و کارکنان است، دراکر به موضوعات مختلفی می پردازد که هم جنبه های حرفه ای و هم جنبه های شخصی مدیریت را در یک تغییر در بر می گیرد. جهان، از جمله:
تحولات نوظهور در اقتصاد جهانی
تغییرات در نیروی کار جهانی
اندازه گیری عملکرد کسب و کار
تغییر انتظارات کارکنان و مصرف کنندگان
پیتر اف. دراکر در مورد تهدیدات اقتصادی، هم آیندهنگر و هم عملی، ایدهها و بینشهایی را ارائه میدهد که مدیران امروزی میتوانند از آنها برای دستیابی به نتایج ثابت و موفقیتآمیز استفاده کنند، حتی اگر دنیای اطرافشان تغییر کند.
فهرست مطالب :
Title Page
Copyright
Contents
Publisher’s Note
Introduction: A Society of Organizations
Part I Executive Agenda
ONE Inflation-Proofing the Company
TWO A Scorecard for Management
THREE Helping Small Businesses Cope
FOUR Is Executive Pay Excessive?
FIVE On Mandatory Executive Retirement
SIX The Real Duties of a Director
SEVEN The Information Explosion
EIGHT Learning from Foreign Management
Part II Business Performance
NINE The Delusion of Profits
TEN Aftermath of a Go-Go Decade
ELEVEN Managing Capital Productivity
TWELVE Six Durable Economic Myths
THIRTEEN Measuring Business Performance
FOURTEEN Why Consumers Aren’t Behaving
FIFTEEN Good Growth and Bad Growth
SIXTEEN The “Re-Industrialization” of America
SEVENTEEN The Danger of Excessive Labor Income
Part III The Non-Profit Sector
EIGHTEEN Managing the Non-Profit Institution
NINETEEN Managing the Knowledge Worker
TWENTY Meaningful Government Reorganization
TWENTY-ONE The Decline in Unionization
TWENTY-TWO The Future of Health Care
TWENTY-THREE The Professor as Featherbedder
TWENTY-FOUR The Schools in 1990
Part IV People at Work
TWENTY-FIVE Unmaking the Nineteenth Century
TWENTY-SIX Retirement Policy
TWENTY-SEVEN Report on the Class of ’68
TWENTY-EIGHT Meaningful Unemployment Figures
TWENTY-NINE Baby-Boom Problems
THIRTY Planning for Redundant Workers
THIRTY-ONE The Job as Property Right
Part V The Changing Globe
THIRTY-TWO The Rise of Production Sharing
THIRTY-THREE Japan’s Economic Policy Turn
THIRTY-FOUR The Battle Over Co-Determination
THIRTY-FIVE A Troubled Japanese Juggernaut
THIRTY-SIX India and Appropriate Technology
THIRTY-SEVEN Toward a New Form of Money?
THIRTY-EIGHT How Westernized Are the Japanese?
THIRTY-NINE Needed: A Full-Investment Budget
FORTY A Return to Hard Choices
A Final Note: The Matter of “Business Ethics”
Acknowledgments
Index
توضیحاتی در مورد کتاب به زبان اصلی :
In these forty salient essays, renowned management thinker Peter F. Drucker explores how social, political, and economic contexts impact the manager's role. Considered against the backdrop of the twenty-first-century marketplace, with its breathless pace, complex political issues, economic threats, and ruthless global competition, the book's wisdom and insights are classic Drucker: timeless, prescient, and practical.
Arguing that management is charged not only with responding to the complex economic issues of the day but also with meeting the needs of customers and employees, Drucker addresses a wide variety of topics that touch on both the professional and the personal aspects of managing in a changing world, among them:
Emerging developments in the global economy
Changes in the global workforce
The measurement of business performance
Shifting employee and consumer expectations
Both forward-thinking and practical, Peter F. Drucker on Economic Threats offers ideas and insights today's managers can use to achieve consistent, successful results, even as the world around them changes.