دانلود کتاب Political Advertising in the 2014 European Parliament Elections

فهرست مطالب :

Front Matter....Pages i-xii
Introduction....Pages 1-15
Background to the 2014 Elections....Pages 17-25
Regulation of Electoral Advertising in Europe....Pages 27-37
Representations of the European Project....Pages 39-56
Representations of the Economic Crisis and Austerity Politics....Pages 57-80
A Negative Touch in Posters and Spots....Pages 81-96
Populist Politics and the ‘Radical Right’ in 2014 Elections....Pages 97-117
Old Versus New Europe? Differences in Content and Style of Political Advertising....Pages 119-134
In Search of Common Patterns: Political Advertising in Central and Eastern Europe....Pages 135-151
The First Time for Everything: Political Advertising in a New Member State....Pages 153-168
Candidate-Oriented but No European Spitzenkandidaten: The Role of Candidates in Political Advertising....Pages 169-189
Persuading Beyond Words: Visual Appeals in the 2014 European Election Campaign....Pages 191-214
Back Matter....Pages 215-243