دانلود کتاب Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

فهرست مطالب :

Cover......Page 1
Contents......Page 6
List of Tables......Page 8
List of Figures......Page 9
Acknowledgements......Page 10
Notes on Contributors......Page 11
Introduction......Page 15
Part I: Historical and New Pricing Perspectives......Page 18
1 Putting Pricing Experience in Perspective: A Satirical View from Victorian America......Page 20
2 Reflections and Emerging Perspectives on the Strategic Implications of a Multi-dimensional Pricing Environment......Page 75
Part II: Value-Based Pricing......Page 92
3 Does Being Good Pay Off? An Investigation of Consumers' Price Response to Social Product Information......Page 94
4 Reference Points Beyond Price – Fairness Effects in Customer Choices......Page 116
5 Price Sensitivity for Green Power in Electricity Markets: Results from a Conjoint Analysis and a Representative Survey in Switzerland......Page 136
Part III: Efficiency Through Price Transparency......Page 162
6 Exploring the Role of Information and Trust in Price Fairness Judgments......Page 164
7 Price Transparency on the Internet Requirements of Revenue Management for the Development of an Online Strategy in the Hospitality Industry......Page 176
Part IV: Sectoral Pricing......Page 190
8 Revenue Management and its Application Within the Hospitality Industry: History and Future Development......Page 192
9 Transfer Pricing for Internal Services and Products: the Link Between Accounting and Marketing......Page 223
M......Page 240
W......Page 241
C......Page 242
I......Page 243
P......Page 244
T......Page 246
Y......Page 247