دانلود کتاب Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

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Front Cover
Public Relations in Global Cultural Contexts
Copyright Page
Contents
List of Figures and Tables
Preface
About the Contributors
1. Introduction: Public Relations in Global Cultural Contexts: Nilanjana Bardhan and C. Kay Weaver
2. Critical Perspectives in Global Public Relations: Theorizing Power: Lee Edwards
3. How Intercultural Communication Theory Informs Public Relations Practice in Global Settings: Michael Kent and Maureen Taylor
4. Culture, Communication, and Third Culture Building in Public Relations within Global Flux: Nilanjana Bardhan
5. Intercultural Typologies and Public Relations Research: A Critique of Hofstede’s Dimensions: Jeffrey Courtright, Rachel Wolfe, and John Baldwin
6. The Need for a Postmodern Turn in Global Public Relations: Derina Holtzhausen
7. Critiquing the Generic/Specific Public Relations Theory: The Need to Close the Transnational Knowledge Gap: Robert Wakefield
8. Public Relations and Marginalization in a Global Context: A Postcolonial Critique: Mohan Jyoti Dutta and Mahuya Pal
9. Chi-Based Strategies for Public Relations in a Globalizing World: Jensen Chung
10. Public Relations, Globalization, and Culture: Framing Methodological Debates and Future Directions: C. Kay Weaver
Author Index
Subject Index