دانلود کتاب Punk Marketing: Get Off Your Ass and Join the Revolution

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Punk Marketing (2007)......Page 1
Contents......Page 9
First Words......Page 10
Authors' Note of Pure Promotion......Page 11
There's a revolution brewing.......Page 13
2. Changing Brandscape......Page 16
3. The Good Old Days......Page 19
These Guys Defined Punk So We Tribute Their Actions......Page 22
5. Who's Your Daddy, Ahora?......Page 23
6. Boiling Point: The C's......Page 25
7. How to Use This Book......Page 26
Article One: Avoid Risk and Die......Page 28
Article Three: Toke a Strong Stand......Page 29
Article Five: Give Up Control......Page 31
Article Six: Expose Yourself......Page 33
Article Eight: Leave Them Wanting More......Page 34
Article Nine: Outthink the Competition......Page 35
Communication 101: How to Stay Popular in an Age of Zero Talking......Page 36
Article Ten: Don't Be Seduced by Technology......Page 38
Article Twelve: No More Marketing Bullshit......Page 39
Article Thirteen: Don't Let Others Set Your Standards......Page 41
Article Fourteen: Use the Tools of the Revolution......Page 43
Punk is .........Page 44
Tasty Morsels......Page 45
02: Kill the Middlemen: Do So before They Kill You......Page 46
Detergent Identity Crisis (Out, Out, Damn Stain)......Page 51
Taking the Gate off It's Hinges......Page 54
"You've Got-Uh, Er, Nothing to Say"......Page 56
Brand Me, Me, Me!......Page 62
Use This at Cocktail Parties......Page 64
Punk is .........Page 66
Tasty Morsels......Page 67
Which do you want to hear firstr......Page 68
Beauty Sells......Page 70
Originality Matters......Page 71
Make Yourself Scarce......Page 75
Taking the Mass out of the Market......Page 78
Do Ya Think?......Page 80
Mommy, I Want One!......Page 81
Harry Potter's Marketing Magic......Page 83
Use This During Elevator Moments......Page 84
Tasty Morsels......Page 85
04: Who's Eating Your Lunch? Make Them Spit It Out......Page 86
Hugeness has advantages.......Page 87
Acting Tiny......Page 89
Meet Ol' Roy......Page 95
The Little Brand That Could......Page 97
Growing Pains......Page 98
The Attention Economy......Page 99
Use This with Two Aspirin......Page 102
Tasty Morsels......Page 103
05: The Sell Phone: Use & Abuse of the Cell Phone for Marketing......Page 104
Message Across without Being Cross......Page 107
Entertainment, Go!......Page 109
Coming to a Teensy Screen near You.........Page 111
Games & Beyond......Page 115
Use This for Pillow Talk......Page 117
Tasty Morsels......Page 119
06: The Captive Consumer: Callous Corporations Con Customers......Page 120
Beware of Low-Flying Airlines......Page 122
Pretty Sneaky, Sis......Page 123
Can You Hear Us, Dammit?......Page 125
Please Don't Squeeze Us For All We're Worth, Mr. Whipple......Page 130
Use This When You Can't Think of Anything to Say to Your "Lovah"......Page 132
Punk is .........Page 134
Tasty Morsels......Page 135
Once Upon, Yeah Yeah......Page 136
Take Our Tops Off!......Page 139
iNeed to Get Over It......Page 143
Use This Wile Waiting for the Light to Change......Page 145
Punk is .........Page 146
Tasty Morsels......Page 147
08: Leave Me Alone, Will Ya! Too Much Stuff, Too Little Time......Page 148
Cute to Push Stupid......Page 151
More Stupid (Nipples Optional)......Page 154
De Cluttering: De Lovely......Page 157
Introducting the Power Charter......Page 159
Punk Marketers of the world:......Page 160
Tasty Morsels......Page 161
09: Lies Lies Lies: The Truth about Truth and Factoids about Facts......Page 162
Lying from the Sun......Page 167
I Chopped the Cherry Tree (But I Did Not Kill No Deputy)......Page 169
Words That Mean Nothing......Page 171
Come On, People, Now. Use Truth as a Weapon.......Page 172
Use This with the Grand Jury......Page 173
Punk is .........Page 174
Tasty Morsels......Page 175
10: As Seen on TV: Place It, Baby, Place It......Page 176
Products Re-placed......Page 180
TV Lands Placements......Page 183
Brand Integration......Page 187
Love Is a Many Blurred Line......Page 191
Use This to Impress Your Seatmate......Page 192
Tasty Morsels......Page 193
The Producers sans Mel!......Page 194
I'll Show You Mine......Page 198
Use This at Boring Conference (as if there were any other)......Page 201
Tasty Morsels......Page 203
12: Game On: No One Is a Loser......Page 204
In-Game Advertising: No Delusuions......Page 207
A Real live Conversation......Page 209
(We Are) Game to Sponsor......Page 212
The Nag Factor......Page 213
Advergaming: It Makes Us Hot......Page 215
Merge with Oncoming Traffic......Page 217
Use This to Kick Some Ass......Page 219
Punk is .........Page 220
13: It's More Than Just Us: Hard as That Is to Believe......Page 221
Pulpit of the Media Agnostics......Page 223
Believe in Yourself. Believe in Trends More!......Page 224
What's the Big Idea?......Page 229
Punk Predictions......Page 231
GET Your Creative On......Page 234
A Hard Stop......Page 236
Use This in Place of the Charmin......Page 237
Richard Laermer......Page 238
Mark Simmons......Page 239
Notes......Page 240
Index......Page 243
Final Words......Page 252