دانلود کتاب Radio Active: Advertising and Consumer Activism, 1935-1947

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Contents\nList of Tables\nAcknowledgments\nIntroduction. The Dialectic between Advertising and Activism\nPart I. Cultural Critics in the Age of Radio\n1. The Psychology of Radio Advertising: Audience Intellectuals and the Resentment of Radio Commercials\n2. “Poisons, Potions, and ProWts”: Radio Activists and the Origins of the Consumer Movement\nPart II. Consumers on the March: CIO Boycotts, Active Listeners, and ‘Consumer Time’\n3. The Consumer Revolt of “Mr. Average Man”: Boake Carter and the CIO Boycott of Philco Radio\n4. Washboard Weepers: Women Writers, Women Listeners, and the Debate over Soap Operas\n5. “I Won’t Buy You Anything But Love, Baby”: NBC, Donald Montgomery, and the Postwar Consumer Revolt\nConclusion. High-Class Hucksters: The Rise and Fall of a Radio Republic\nNotes\nBibliography\nIndex