دانلود کتاب Retail management : a strategic approach

فهرست مطالب :

Preface --
About the authors --
Acknowledgments --
An overview of strategic retail management --
An introduction to retailing --
Building and sustaining relationships in retailing --
Strategic planning in retailing --
Situation analysis --
Retail institutions by ownership 1 --
Retail institutions by store-based strategy mix --
Web, nonstore-based, and other forms of nontraditional retailing --
Targeting customers and gathering information --
Identifying and understanding consumers --
Information gathering and processing in retailing --
Choosing a store location --
Trading-area analysis --
Capter 10 site selection --
Managing a retail business --
Retail organization and human resource management --
Operations management financial dimensions --
Operations management operational dimensions --
Merchandise management and pricing --
Developing merchandise plans --
Implementing merchandise plans --
Financial merchandise management --
Pricing in retailing --
Communicating with the customer --
Establishing and maintaining a retail image --
Promotional strategy --
Putting it all together 565 --
Integrating and controlling the retail strategy --
Appendix: careers in retailing --
Glossary --
Endnotes --
Name index --
Subject index.