دانلود کتاب Retail Truths: The Unconventional Wisdom of Retailing
کتاب حقایق خرده فروشی: حکمت غیر متعارف خرده فروشی نسخه زبان اصلی
دانلود کتاب حقایق خرده فروشی: حکمت غیر متعارف خرده فروشی بعد از پرداخت مقدور خواهد بود
توضیحات کتاب در بخش جزئیات آمده است و می توانید موارد را مشاهده فرمایید
توضیحاتی در مورد کتاب Retail Truths: The Unconventional Wisdom of Retailing
نام کتاب : Retail Truths: The Unconventional Wisdom of Retailing
عنوان ترجمه شده به فارسی : حقایق خرده فروشی: حکمت غیر متعارف خرده فروشی
سری :
نویسندگان : Chip Averwater
ناشر : Chip Averwater
سال نشر : 2013
تعداد صفحات : 0
ISBN (شابک) : 0983979073 , 9780983979074
زبان کتاب : English
فرمت کتاب : epub درصورت درخواست کاربر به PDF تبدیل می شود
حجم کتاب : 790 کیلوبایت
بعد از تکمیل فرایند پرداخت لینک دانلود کتاب ارائه خواهد شد. درصورت ثبت نام و ورود به حساب کاربری خود قادر خواهید بود لیست کتاب های خریداری شده را مشاهده فرمایید.
توضیحاتی در مورد کتاب :
427 درس خرده فروشان راه سخت را می آموزند.
"مجموعه ای از بینش های خرده فروشی و هوشمند خیابانی." حقایق خرده فروشی مانند:
*عمده فروشی هزینه کالاها است ، نه هزینه فروش آنها. پرداخت.
*یک مدیر داور نیست. فروش. انجام شده است. فقط بهترین فروش را بدست می آورد. جمعیت. کارمندان. خیلی. در حقایق خرده فروشی ، او درس های حرفه ای را به اشتراک می گذارد ، که در بیش از دوازده سال از نوشتن جمع شده است.
"اگر فقط می توانید یک کتاب در مورد خرده فروشی داشته باشید ، این باید یکی باشد." ... او به جای کلیات پیش فرض ، پیشنهادات خاص و مفصلی را ارائه می دهد که با هر کسی که وقت خود را در صنعت گذرانده است ، طنین انداز است. در کارائیب ، اما برای رشد موجودی ها ، مکان ها را گسترش دهید ، پرسنل را اضافه کنید یا سیستم های به روزرسانی را اضافه کنید. "آیا فروشگاه های بزرگتر بهتر هستند؟" او مشاهده می کند ، "فراوانی از فضا تمایلات ما را به عدم سازماندهی می کند. آنچه ما معمولاً به آن نیاز داریم فضای بیشتری نیست ، اما برنامه ریزی و مدیریت موجودی را خریداری کنید. کارآیی به ندرت سرگرم کننده است اما همیشه پاداش دهنده است. " در فرآیند استخدام ("کمتر از یک در 20 متقاضی شغلی کاندیدای مناسبی است") برای حفظ روحیه بالا ("کلمات یک مدیر برای مدتی طنین انداز می شود و پس از آن محو می شود. مشوق ها با هر چک صحبت می کنند.")
ما گمان می کنیم که حقایق خرده فروشی ، به هر یک از تمرینات فکر می کنند-Div> Div> Div> Div> Div> Div> Div> " 2012
427 lessons retailers learn the hard way.
توضیحاتی در مورد کتاب به زبان اصلی :
427 lessons retailers learn the hard way.
"A compendium of street-smart retailing insights and acumen."
No academic theory--just hard-nosed realities shrewd retailers discover through experience and use to build profitable stores. Retail truths like:
*Wholesale is the cost of the merchandise, not the cost of the sale.
*There is no magic close.
*Profit is not immoral.
*Expecting to get the sale is half of getting it.
*They hear what you say, but they do what you pay.
*A manager is not a referee.
*A return policy is a tool, not a rule.
*Be-backs don't come back.
*Good management is an attitude, not a technique.
*He who underestimates his costs gets the sale.
*A sales presentation is not the place to give a business education.
*You're not in business if you're not in show business.
*The last few percentage points are the profit.
*Merchandise is for sale, not for storage.
*People like to do business where business is being done.
*Inventory expands to fill all space.
*A good salesman makes a bad buyer.
*Building a brand doesn't make you its owner.
*A weak competitor is a useful nuisance.
*Good isn't good enough; only best gets the sale.
*The measure of a competitor is the price he can get.
*A company is known by the people it keeps.
*A retailer's effectiveness can be measured by the animosity of his competitors.
*The applicant pool is not a cross section of the population.
*Tell the job, don't sell it.
*Low wages aren't a bargain, good people are.
*All applicants are smart until they speak.
*If it's important to know, certify that it's known.
*Employees treat customers as managers treat employees.
*The only appropriate discipline is de-hiring.
*Growth doesn't produce cash, it consumes it.
*Bankers want you most when you need them least.
*A banking crisis is always just a personnel change away.
*Two stores don't make twice as much.
*All business is gambling, but double-or-nothing is soon nothing.
*A little success creates a lot of overhead.
*If at first you do succeed, try not to believe you're infallible.
Chip Averwater is a third-generation, 38-year veteran of retailing. In Retail Truths he shares the lessons of a career, gathered in over twelve years of writing.
"If you could own only one book on retailing, this should be the one."
No academic theory--just hard-nosed realities shrewd retailers discover through experience and use to build profitable stores. Retail truths like:
*Wholesale is the cost of the merchandise, not the cost of the sale.
*There is no magic close.
*Profit is not immoral.
*Expecting to get the sale is half of getting it.
*They hear what you say, but they do what you pay.
*A manager is not a referee.
*A return policy is a tool, not a rule.
*Be-backs don't come back.
*Good management is an attitude, not a technique.
*He who underestimates his costs gets the sale.
*A sales presentation is not the place to give a business education.
*You're not in business if you're not in show business.
*The last few percentage points are the profit.
*Merchandise is for sale, not for storage.
*People like to do business where business is being done.
*Inventory expands to fill all space.
*A good salesman makes a bad buyer.
*Building a brand doesn't make you its owner.
*A weak competitor is a useful nuisance.
*Good isn't good enough; only best gets the sale.
*The measure of a competitor is the price he can get.
*A company is known by the people it keeps.
*A retailer's effectiveness can be measured by the animosity of his competitors.
*The applicant pool is not a cross section of the population.
*Tell the job, don't sell it.
*Low wages aren't a bargain, good people are.
*All applicants are smart until they speak.
*If it's important to know, certify that it's known.
*Employees treat customers as managers treat employees.
*The only appropriate discipline is de-hiring.
*Growth doesn't produce cash, it consumes it.
*Bankers want you most when you need them least.
*A banking crisis is always just a personnel change away.
*Two stores don't make twice as much.
*All business is gambling, but double-or-nothing is soon nothing.
*A little success creates a lot of overhead.
*If at first you do succeed, try not to believe you're infallible.
Chip Averwater is a third-generation, 38-year veteran of retailing. In Retail Truths he shares the lessons of a career, gathered in over twelve years of writing.
"If you could own only one book on retailing, this should be the one."
Review: "The Ultimate Guide to Successful Retail. In Retail Truths, Chip Averwater distills 40 years of hard-won experience into 380 highly readable pages. ...instead of banal generalities, he offers specific and detailed suggestions that will resonate with anyone who has spent time in the industry.
Averwater provides an exhaustive list of the critical details that separate stellar performers from the casualties, and his insights are invariably on the mark. On the need for fiscal prudence, he writes, "A store needs profits, not so the owners or investors can winter in the Caribbean but to grow inventories, expand locations, add personnel, or upgrade systems." Are bigger stores better? He observes, "An abundance of space indulges our tendencies to disorganization. What we usually need isn't more space, but purchase planning and inventory management. Efficiency is seldom fun but always rewarding."
Based on long personal experience, Averwater concludes that a good salesperson can easily be five times as productive as a laggard, and says high-priced salespeople "are an expense we want." In a lengthy segment devoted to personnel, he offers a blueprint for hiring and retaining those top performers--from how to screen out undesirables in the hiring process ("Less than one in 20 job applicants is a suitable candidate") to maintaining high morale ("A manager's words resonate for a while then fade. Incentives speak with every paycheck.")
We suspect that Retail Truths will ring true to any thoughtful practitioner of store management."
--Music Trades, April 2012
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