دانلود کتاب Rethinking Public Relations: Persuasion, Democracy and Society

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Cover
Half Title
Title Page
Copyright Page
Dedication
Table of
Contents
Preface
Abbreviations
1. Paradoxes, paradigms and pillars
Definitional obfuscation
Public relations idealisation
Critical virtues
Notes
2. PR: dignified, efficient, self-delusional?
Strategic communication
PR as a management function
Relationships
Reputation management
PR and propaganda
Public relations realism – persuasive communication
Notes
3. Rhetoric, framing and PR messaging
Elite discourse
A rhetorical perspective on PR
Framing
Persuasive messaging
Public relations, pluralism and persuasion
Notes
4. Stakeholders and society
‘Publics’ in public relations
The rise of ‘stakeholders’
Mapping and prioritising stakeholders
Sponsorship
Community relations
Corporate social responsibility
Notes
5. Journalism and PR – conflict, complicity,
capitulation
An adversarial (enough) relationship?
PR-isation of the media
Capitulation
A separate media system
Notes
6. Digital evolution or revolution?
Digital and social communication
Influencers: trustworthy or troubling?
Problems and pitfalls
Notes
7. PR, politics and democracy
PR and democracy
Politics, PR, spin
Political PR techniques
Political PR: beneficial or harmful?
Notes
8. Lobbying and public affairs
PR as the ‘voice’ of policy pluralism
Lobbying tactics: direct contact, grassroots and coalitions
Issue management
Public issues life cycle
Corporate political activity
Notes
9. Conclusion
PR – democracy – society
Protecting PR from itself
Defending citizens and consumers
And finally …
Notes
Bibliography
Index