دانلود کتاب Rock the Tech Stage: How the Best Speakers in Tech Present Ideas and Pitch Products

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Contents About the Author Acknowledgments Introduction Chapter 1: The Tech Stage The Technology Arena Today Why You Should Speak in Conferences The Pains Techies Have Ten Secrets Chapter 2: Story Why You Should Tell Stories Role Play Before You Show the Boring Slide The Internet Is on Fire When Stories Humanize Products The First Ever Tweet Show Who You Are Now Become a Storyteller Types of Stories You Can Use Best Practices for Storytelling Chapter 3: Killer Demos Demos on the Tech Stage Product Launches Startup Pitches API Demos Demos That Rocked the Tech Stage The Mother of All Demos (1968) Macintosh Launch (1984) iPhone Launch (2007) Minecraft on Microsoft HoloLens (2015) Other Demos Worth Watching How to Give a Great Demo No Creativity, No Demo Structure Your Demo Practice, Practice, Practice Embedding Your Demos in the Browser Key Takeaways Chapter 4: Metaphor What Is a Metaphor? Definition of Metaphor Everyday Metaphors Some Famous Metaphors Great Metaphors Used in Technology Create Your Own Metaphors Similes and Analogies Simile Analogy Examples Why You Should Use Metaphors Best Practices Key Takeaways Chapter 5: Dataviz What Is “Data Visualization”? Not All Visualizations Are Good for Presentations The Three Basic Charts Common Mistakes in Presenting Data Not Knowing Your Point Choosing the Wrong Type of Chart Graphs That Are Too Busy Lack of Context Titles Without Insight A Blue Square on a Map of the United States Sometimes Dataviz Is the Perfect Way to Communicate an Idea A Business School 101 Graph The Single Biggest Reason Why Startups Succeed A Data Storyteller Making Impact Cinematic Presentations Lies, Damned Lies, and Statistics Best Practices to Present Data Effectively Dataviz on Your Pitch Key Takeaways Chapter 6: Passion Talks Come from a Source of Passion Developers, Developers, Developers Passion for Devices Passion for Astronomy Passion for Coaching Speakers in the Tech Arena No Voice, No Passion How Much Passion Is Too Much? Best Practices Key Takeaways Chapter 7: Props Props in Pitching Competitions An Overhead Projector Inspiration from Other Fields “Oh, You Think Smoking Kills” Finding the Right Prop Best Practices for Using Props Key Takeaways Chapter 8: Presentation Hacks Do I Always Need Presentation Slides to Speak? Design Well and Present Well Design Your Presentation Slides Present Your Slides Presentation Hacks from the Masters “New.PPT” by Mikko Hyppönen “Create As a Comedian” by Mikko Hyppönen “Break Up the Bullet Points” by Kevlin Henney “Show Code with Context” by Kevlin Henney “Skip Slides on the Fly” by Kevlin Henney “Slide Velocity” by Kevlin Henney “What If I Am Showing the Wrong Slides?” by Elisa Heikura Beyond Presentation Software The Web Browser Is My Presentation Software The World Isn’t Ready for Cinematic Presentations Key Takeaways Chapter 9: Interaction What Is Audience Interaction? How to Interact with Your Audience Asking Questions Interactive Polls During the Talk Other Tactics for Audience Interaction Key Takeaways Chapter 10: Staging What Is Staging? How Engelbart Created a Theater Stage Speaking at a Cinema Prepare Yourself for the Stage Staging at the Largest Tech Events Apple Events Tesla Product Launches Your Home Is the Stage You Can Influence Your Staging Best Practices Key Takeaways Chapter 11: Memory Remembering Your Lines Should You Learn a Speech by Heart? A Trick to Hide Your Notes The Risk of Becoming a Teleprompter Reader How Many Times Does a World Champion of Public Speaking Rehearse? Key Takeaways Chapter 12: The Virtual Tech Stage A Virtual Conference Made Different Benefits of Virtual Conferences How to Be Effective in Virtual Presentations Main Skills to Learn or Improve Videoconferencing Tools Speak in Front of a Camera Set Your Own Stage Voice Interaction in the Virtual World Conferences Won’t Be the Same in the Short Term Chapter 13: Get Started! What If I Have Impostor Syndrome? Find a Great Topic Bloggers First Applying for Conferences A Tool for Speakers in Tech Having a Talk Is Not the End Goal Beware of Scams Some Final Advice You’ve Got to Have a Mentor Keep Your Hands Dirty Now, Get Out and Speak! Appendix A: Resources For Further Reading Useful Online Tools Applications Podcasts Online Galleries for Photos Public Speaking Training Index