دانلود کتاب Routledge Handbook of the Business of Women's Sport

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Cover
Half Title
Title Page
Copyright Page
Table of Contents
List of contributors
Introduction
Editors’ ambition
Overview of the book
References
PART I: History and evolution of women’s sport business
Chapter 1: History and evolution of women’s sport
Philosophical foundations of women’s sport
Evolution of women’s professional sport
Conclusion
Leader profiles
References
Chapter 2: The impact of Title IX and other equity laws on the business
of women’s sport
Constance Applebee’s entrepreneurial influence
Title IX as a response to sex discrimination
Title IX’s impact on the business of school sports
Title IX’s impact on participation at the high school and college levels
The magnitude of change in the college sport industry post-Title IX
The ongoing process of achieving gender equity
Conclusion
Leader profile: Sandy Barbour, Director of Athletics, the Pennsylvania State University
References
Chapter 3: Sociological perspectives of women in sport
Sociological perspectives on women in sport
Conclusion
Leader profile: Mary Jo Kane
Note
References
Chapter 4: Women trailblazers in sport business
Baseball
Basketball
Football
Hockey
Mixed martial arts
Motorsports
Olympics
Soccer
Sport media
Sports agents
Tennis
Conclusion
References
Chapter 5: The history of women in sport management academe and the treatment of female faculty members in sport management higher education
Creation and growth of sport management programs
History of sport business
History and treatment of women in sport management higher education
Conclusion
Leader profile: Dr. Joy DeSensi
References
PART II: Management of women’s sport
Chapter 6: The role of bias in the under-representation of women in
leadership positions
Introduction
Bias
Conclusions
Leader profile: Yuen Ting Chan
References
Chapter 7: The delivery and management of women-only sport events and their
future sustainability
Women’s sport participation evolution
Research on women-only events
Conclusion
Leader profile: Nancy Reinisch, Co-Founder/USAT Certified Coach, Roaring Fork Women’s Triathlon Team
References
Chapter 8: Women in leadership positions within Canadian sport
Introduction
Government actions and organizations working toward gender equity
Women’s involvement in leadership positions
Gender-based violence
Future prospects to achieve gender equity in the Canadian sport system
Conclusions
Leader profile: Wendy Pattenden, CEO, Canadian Sport Institute Pacific
Notes
References
Chapter 9: Professional women’s sport in Australia
Introduction
History of professional women’s sport in Australia
Australian Rules Football
Basketball
Cricket
Netball
Soccer
Individual professional sports
New leagues in 2018 and beyond
Conclusion
Leader profile: Stephanie Beltrame
References
Chapter 10: From the battlefield to the board room: the place of gender
in sex-integrated sport
The evolution of equestrian sport: military, men, and medals
Participation is not the same as presence and power
Conclusion
Leader profile: Amanda Bond
References
Chapter 11: Migratory process of Brazilian Olympic women
Introduction
Methods
Results
Migration outcomes for Brazilian women athletes
Conclusion
Leader profile: Katia Rubio, Ph.D.
References
Chapter 12: Management of professional women’s golf in the United States
History of women’s golf
League challenges and their implications on growth
Conclusion
Leader profile: Sandi Higgs, LPGA Vice President – Creative Group and Brand Management
References
Chapter 13: Socio-historical development of Korean women’s golf
The beginning era of golf in Korea
Junior and college golf organization
Evolving social issues of golf
Conclusion
References
PART III: Economics and financial aspects of women’s sport
Chapter 14: The relative success story of the WNBA
Introduction
Leader profile: Terri Jackson, Director of Operations for the WNBPA
Notes
References
Chapter 15: Public expenditure on women’s sport and gender equality among
recipients of public expenditure in European sport
Introduction
Public expenditure on women’s sport
Recipients of public funding and gender equality
Effects of increasing gender equality
Conclusion
Leader profile: Bibiana Steinhaus
Note
References
Chapter 16: The new gender equity in elite women’s sports
Title IX and elite women’s athletics
Gender equity and the Amateur Sports Act
The gender pay gap
Gender equity in sports: The next frontier
Implications for the future
Leader profile: Angela Ruggiero
References
Chapter 17: Social entrepreneurship
What is social entrepreneurship?
Issues impacting women and girls
Critiquing sport social entrepreneurship
Leader profile: Patti Phillips, CEO, Women Leaders in College Sports
References
Chapter 18: Business analytics in women’s professional sports
Growth of analytics in sport
State of business analytics in US women’s professional sport
Type of analytics used in women’s professional sports
Business analytics in men’s professional sports
Conclusion
Leader profile: Laura Meyer, VP of Business Intelligence, Minnesota Timberwolves & Lynx
References
PART IV: Leadership and governance
Chapter 19: Under-representation of women in leadership roles in women’s sport
Leadership labyrinth
A multi-level approach
Conclusion
Leader profile: Amy Huchthausen, Commissioner, America East Conference
References
Chapter 20: Women’s roles and positions in European sport organizations:
historical developments and current tendencies
Introduction: Background and questions
Female leaders in international sport organizations including the Olympic movement
Gender arrangements in sports organizations: Women in leading positions in various federations and countries
Sports organizations as a male preserve: A global phenomenon
Leader profile: Professor Gudrun Doll-Tepper
Notes
References
Chapter 21: Socio-political context in which the business of women’s sport
takes place in Latin America
Women in Latin American society
Women and sport
Conclusion
Leader profile: María José Soto Gil
Notes
References
Chapter 22: National sporting organizations and women’s sport participation:
an Australian focus
Background
Sport development
Cricket Australia
Australian Rules football: The Australian Football League
Conclusion
Leader profile: Chyloe Kurdas
References
Chapter 23: Governance of women’s sport in China
Girls and women in the history of Chinese sport
The gender structure in China’s national sport organizations
Olympic strategy and women
The rise of sports consumption in China: The changing role of women
Conclusion
Leader profile: Lijia (Lily) Xu
Notes
References
Chapter 24: Women’s involvement in sport governance: a case study of New Zealand rugby
Background to the study of sport governance
Background to the study of women’s involvement in sport governance
Institutionalization of New Zealand Rugby governance: The forces against change
Challenges to institutionalization: Forces contributing to change
Conclusion and directions for research and practice
Leader profile: Dr. Farah Palmer (based on work by Sophie Parker)
Acknowledgment
References
Chapter 25: Governance of college sport
Women’s leadership and college sport governance
Senior Woman Administrator (SWA)
Gender equity issues in intercollegiate athletics governance
NCAA Gender-Equity Task Force
Financial streams and fan support
Growing women’s sport
Leadership profile: Val Ackerman, Commissioner, Big East Conference
References
Chapter 26: The evolution of women’s rugby
No place for women in rugby
The emergence of women’s rugby
Investing in women’s rugby
Leadership profile: Jennifer Gray – Regional Services Manager, World Rugby
References
Chapter 27: Women and elite coaching in New Zealand: challenges, benefits,
and opportunities
Introduction
Current state of play in New Zealand
Women as elite coaches: the benefits
Women as elite coaches: the challenges
Winning at all costs: searching for a different measure of success
A national strategic approach to developing a pipeline of women coaches
Conclusion
Leader profile: Haidee Tiffen
References
PART V: Marketing and consumer behavior
Chapter 28: Authentically communicating with women consumers: examining successful (and non-successful) branding and marketing efforts
Speaking to a culture
What is culture?
A failure to communicate
Research and staffing
Sport marketing: Properly targeting women
Conclusion
Leader profile: Anna Karefa-Johnson
References
Chapter 29: Team identification in women’s sport: what little we know
The theoretical foundation of team identification
Team identification
Team identification in women’s sport
Women’s sport attendance and viewership
A path forward
Leader profile: Kerrilyn Curtin, Director of Market Research and Planning, LPGA
References
Chapter 30: Women are sport fans! An examination of female sport fandom
Female sports fans: Why they matter
Defining a “fan”
Cultural shifts
Transformation of the female sport fan
Stereotypes and the current view of women as fans
Women not watching women
Women as equal “fans”
Differences between men and women
Implications for the sport industry
The future: What affect will data and analytics have on the female sports fan?
Leader profile: Tracy West
References
Chapter 31: Marketing women’s professional tennis
Gender equality in professional tennis
Media and marketing representations
Social media use to promote professional women’s tennis
Conclusion
Leader profile: Karl Budge, Director, The LIVE Experience
Note
References
Chapter 32: Sexism in marketing women’s sport and female athletes: ineffective and harmful
Introduction
The assumption that sex sells
Female athletes’ perspectives
Conflicting evidence
Deleterious effects of sexualized depictions of female athletes
Conclusion
Leader profile: Cheri Kempf
References
Chapter 33: You’re just not our type: an examination of the obstacles faced by women athlete endorsers
Celebrity athlete endorsement overview
Source credibility
Source attractiveness
Transfer of meaning process
Match-up hypothesis
Conclusion
References
Chapter 34: Sponsorship of women’s sport
History of sponsorship in sport
Sexism in sponsorship
Why sponsors need women’s sport
Sponsorship objectives
Sponsorship conceptual framework
Conclusion
Leader profile: Megan Kahn, Executive Director, WeCOACH
References
PART VI: Media and technology
Chapter 35: Social media and women’s sport: what have we learned so far
Media coverage of women’s sport
Athletes in the digital landscape: Fans’ responses
Women’s sport fandom in the digital world
Women sport journalists’ experiences in the digital realm
Conclusion
Leader profile: The GIST
References
Chapter 36: Female athletes find a place for expression on Instagram
Discussion
Leader profile: Andrea Canales
References
Chapter 37: Transforming sporting spaces into male spaces: considering sports media practices in an evolving sporting landscape
The ideological work of sports journalism
Sports media’s role in constructing women as the athletic other
Historical connections to the marginalization of women’s sports in media
Protecting sporting spaces as male spaces
Connecting content to the producers
Girl power and sport media
Conclusion and avenues for future research
Leader profile: Vicki Michaelis
References
Chapter 38: Netball: carving out media and corporate success in the game for all girls
Introduction
Netball in New Zealand
Going semi-professional: The trans-Tasman ANZ Championship (2008–2016)
The growth of social media
Conclusion
Leader profile: Kate Buchanan
Note
References
Chapter 39: Deserving of attention: traditional media coverage and the use of social media by female athletes with disabilities
Framing of athletes with disabilities
Characterizations of women athletes with disabilities
Paralympic Games and coverage of athletes with disabilities
Female athletes competing in the Paralympic Games
Financial concerns for women athletes with disabilities
Women athletes with disabilities’ use of social media
The IPC’s digital media guidelines (IPC, 2017)
The future
Leader profile: Alana Nichols
References
Chapter 40: Sport, sponsors, and sponsor fit: media presentations of Norwegian women athletes in Olympic events
Introduction
The media presentation of women athletes and teams during four events
Collective smiles and tears: Handball YOG 2014 and OG 2016
Medals and tears: Cross-country skiing YOG 2016 and OG 2014
Women athletes, team values, (lack of) coverage, and sponsors
Leader profile: Jorunn Horgen
Note
References
Chapter 41: Media coverage of women athletes during the Olympic Games
Introduction
Olympic media coverage devoted to women
Opportunities for women Olympic athletes via social media
Conclusion
Leader profile: Nastia Liukin
References
Conclusion
Media
Marketing
Consumers
Management
Academia
Final thoughts
References
Index