دانلود کتاب Semiotics of Happiness: Rhetorical beginnings of a public problem

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Cover\nHalf-title\nTitle\nCopyright\nContents\nPreface\nAcknowledgements\n1. The ‘Problem’ of Happiness\n Why ‘happiness’?\n Two approaches to social problems\n2. A Hospitable Context for Claims-Making\n The ‘paradox’ of wealth\n Wealth and the perfectibility of society\n The rise of cultural pessimism\n Therapeutic re-enchantment\n Conclusion\n3. The Rhetoric of Social Problems\n Constructing social problems\n Claims\n Rhetoric in claims-making\n Cultural resources\n4. Claims-Makers and the News\n Types of claims-makers and the claims-making process\n Insiders and outsiders\n Owners\n Gatekeepers\n Mass media and the news\n5. Happiness: From Prehistory to Paradox\n Prehistory\n Decontextualized happiness (late 1980s to 1992)\n The discovery of a problem (1993–2002)\n6. The Problem Lies Within\n Adapting the new discovery\n The problem lies ‘within’\n Sustainable happiness\n The dramatization of happiness\n Criticisms and counterclaims\n7. Owning Happiness\n Insiders and issue ownership\n Affirmation and diffusion\n8. Happiness Expertise\n Expertise as a cultural resource\n The role of expertise in happiness claims\n Politicization of expertise\n The hapless public\n9. The Rhetoric of Happiness\n Grounds, warrants and conclusions\n Explicit and implicit problematization\n Grounds: Naming the problem\n The rhetoric of happiness\n The rhetoric of well-being, flourishing and eudaimonia\n10. The Inventory of a Problem\n Grounds: The search for the signified\n Grounds: Defining the problem\n Grounds: Victims\n Warrants and rhetorical strategies\n Conclusions\n Symbolic politics\n Summary and conclusions\nNotes\nBibliography\nIndex